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B L U E O C E A N
Daniela ARDILES
Anivab Das
Anirban HOMROY
Sehaj Jaggi
Blue Ocean Stratergy
The Stitch Fix Case
The Stich Fix Case
Payroll Schedule
The
Case
Key Elements of Stitch Fix
- Stitch Fix is a Personalize styling company founded in 2011
- In traditional shopping there are issues like parking, going to the store, small trial room etc.
- Stitch Fix provide ultimate experience of personal tailored cloth experience
- The company takes all the preference into account and create five items and accessories.
- The Customer can choose what he wants to keep and what he wants to return.
Analysis of Applied Stratergy
Blue Ocean Stratergy Applied by Stitch Fix
Advantages and Disadvantages
Advantages
Advantages
Advantages
Price benefits
No competition/ minimum competition
Implementing the blue ocean strategy offers high payoff possibilities.
Value innovation is crucial in the strategy as it creates new value/demand for consumers
Disadvantages
Trade off between Differntiator and Price eventually
Entering early carries a high risk
Can lure in sharks towards the newly created market.
Constant new ocean is required to keep the edge
Learnings
Learnings
Conculsions
Conclusions
Perhaps the most important feature of Blue Ocean Strategy is that it rejects the fundamental tenet of conventional strategy: that a trade-off exists between value and cost. According to this thesis, companies can either create greater value for customers at a higher cost or create reasonable value at a lower cost. In other words, strategy is essentially a choice between differentiation and low cost. But when it comes to creating blue oceans, the evidence shows that successful companies pursue differentiation and low cost simultaneously.