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Magic Bullet Theory
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Transcript
MAGIC BULLET THEORY
By: Trevor Sievert
What is it?
What is it?
- Magic Bullet theory states that the media has a "magic gun" that fires a message into the viewer's head without the viewer's knowledge.
- Subliminally tells viewer what to think and how to think
Epistemology
Epistemology
OBJECTIVIST
- Falsifiable
- Explaination of Data
- Relatively Simple
- Predict Future Events
Research Tradition
Research Tradition
Semiotics
- How people create meaning
- Intended meaning vs Interpretation
Key Researchers
Key Researchers
Harold Lasswell
Hadley Cantril
Harold Lasswell
- Born on Feb 13th 1902
- Died Dec 18th 1978
- Received Bachelor's in Philosophy and Economics in 1922
- Wrote the book "Propeganda Techniques of the World War" in 1927
- This book has been credited as the source of Magic Bullet Theory
Hadley Cantril
Hadley Cantril
- Born June 16th 1906
- Died May 28th 1969
- Recieved Ph.D from Harvard University
- Disproved Magic Bullet Theory in the 194-s
- Stated that certain reactions are situational and determined by the listener themself, it's not an epidemic like many believed.
Example
- In this clip from the movie Zootopia, the news reports that predators are considered dangerous and should be avoided
- This leads to protests and discrimination against animals that are considered predators
Example
Citations
- Pfau, M., Compton, J., Parker, K. A., An, C., Wittenberg, E. M., Ferguson, M., . . . Malyshev, Y. (2006). The Conundrum of the Timing of Counterarguing Effects in Resistance: Strategies to Boost the Persistence of Counterarguing Output. Communication Quarterly, 54(2), 143-156
- Banas, J. A., & Miller, G. (2013). Inducing Resistance to Conspiracy Theory Propaganda: Testing Inoculation and Metainoculation Strategies. Human Communication Research, 39(2), 184-207.
- Ekeanyanwu, N. T. (2009). Inthgenous cultures in the era of globalisation: a case against cultural imperialism theory. Communicare, 28(1), 126-143.
- Campo, S., Brossard, D., Frazer, M. S., Marchell, T., Lewis, D., & Talbot, J. (2003). Are Social Norms Campaigns Really Magic Bullets? Assessing the Effects of Students Misperceptions on Drinking Behavior. Health Communication, 15(4), 481-497.
- López, A. (2010). Defusing the Cannon/Canon: An Organic Media Approach to Environmental Communication. Environmental Communication, 4(1), 99-108
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