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Transcript

2014 SB Doritos Time Machine Commercial

2022 SB Alexa Reads Your Mind Commercial

Topic 1

Doritos Commercial

Stats Of The Doritos Commercial

This commercial advertises Doritos. The commercial was made by Ryan Thomas Andersen for just $300, and it was entered in Doritos "Crash the Super Bowl" contest. 112.2 million people watched this commercial.

Money$

In 2014, the price to air a 30 second commercial was $4,000,000. The Doritos commercial was 30 seconds. For every one second of the commercial, it cost Doritos about $133333.333333. The actors did not get paid as they were just a group of friends having fun.

The commercial featured Valley actor Jim Coates (Old man) and Los Angeles actor Daved Wilkins (Midle aged man). Gavin Andersen (Jimmy) is the directors son.

Actors

Marketing Strategy

The marketing strategies used to advertise the Doritos are creating relateable characters and using comedy. The relateable characters include the common grumpy old man, a fun gullible adult, a sneaky cute kid, and a dog! And the comedy explains itself.

Alexa Commercial

This commercial advertises Amazon Alexa. It features celebrety husband and wife duo Scarlett Johansson and Colin Jost. It is a fantasy about how it would be like if Alexa could read your mind. Some things are good and sometimes not as good. The commercial was watched by 101.1 million people, just over 10 million less than the Doritos Time Machine commercial

Stats Of The Alexa Commercial

This commercial cost Amazon about 19.5 million dollars to air on TV. This totals to about $216666.66 per second. On average, both actors would have been paid around 20 million dollars.

Money$

This commercial feautures celebrity couple Scarlett Johansson (Black Widow) and Colin Jost. (SNL Star)

Actors

Marketing Strategy

The marketing strategies used by Amazon in this commercial are comedy, and using well known actors. Scarlett Johansson (Black Widow) and Colin Jost (SNL Star) are used as famous people to comedically advertise the Amazon Alexa

Winner

In my opinion, the Doritos commercial is better than the Alexa commercial. It is much more simple and has a cool backstory. I like the simplicity more because it is more relateable to the average American viewer and it's just a plain funny commercial!

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