Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Digital Marketing
3
Digital Marketing
A Deeper Look
Social Media
&
Influencers
SEO
Astrolabs: Comprehensive Digital Marketing
November 5 - November 7
Training Days
Benefits of Digital Marketing
Digital Marketing
- Reach More People.
- Reach the right People
- Track everything.
- Better ROI (Return of Investment)
- Make improvements quickly and easily.
Marketing Landscapes
Types
- Push Marketing: Interruption Marketing
- Pull Marketing: Permission Marketing
- Long Term Marketing: Company Reputation (Trust)
- Customer Retention: Targetting existing customers.
Reach VS Effectiveness
Reach
Reach
& Effectiveness
- Push Marketing
- Pull Marketing
- Long-Term Marketing
- Customer Retention
Effectiveness
The Sales Funnels
The buying process that companies lead customers through when purchasing products
Sales Funnels
The Sales Funnels
In Action
Analytics
Analytics is the discovery,
interpretation, and communication
of meaningful patterns in data.
Analytics
What To Measure:
What To Measure?
- Who is my audience?
- Where are they coming from?
- What are they doing on my website?
What can I use?
Analytic
Tools
- Google Analytics - In-depth Website Analytics
- Similar Web (Competitors) - A short looks on your competitor's websites.
Search Engine Optimization
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic" or “natural” search results on search engines.
Organic VS Paid
So What?
How does SEO work?
Process
Search engines have 4 major steps:
• Crawling the Web with robots
• Indexing collected web pages
• Ranking results by relevance (algorithm)
• Returning results with results page
What Affects SEO
Ranking
- Website Speed
- Content Relevance
- Keywords
Keywords
keywords are what people are searching for in search engines.
(Asnan Tower Examples: Dentist, Dental Crown.)
Keywords
Mobile-First Approach
GCC is a Mobile-First Region with 77% mobile domination all accross the net and the 4th highest mobile transactions in the world.
Is your website mobile-friendly?
Social Media and Influencers
The average person spends an average of 2-4 hours on the internet every single day and has scrolled 300 meters (The height of the Eiffel Tower.)
Influencer Marketing
"On average, for every $1 spent on an influencer you get an ROI of $6.5 "
Influencer Marketing
Importance of Tracking
Companies need to make sure that there is a good ROI in influencers by tracking their progress: Creating a special code just for them or a unique URL linking to the Company's website.
Tracking
Utilizing Influencers
- Identify A Main Influencer (2-3M Followers) to maximize awareness.
- Identify Niche Influencers (Specified or relevant to the campaign or company) to target specific audiences
- Identify Common Influencers (Few Thousand Followers) to close campaign
Tips
Missions &
Content Pillars
Missions are the goals and reflections of the company which can easily be translated to the content displayed on social media.
Content Pillars
Example of applying Content Pillars:
Mission of company: