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Pitch1 -Innovation| Prezi
2
By
Chukwudi. Uchendu
The Recycling dilema
"If you have to look at the sign for a long time and figure out where to throw your stuff ... that can create confusion"
- Jiaying Zhao, University of British Columbia psychology professor
Most people are partial recyclers
Recycling rules differ by location
THE PROBLEM
Psychological barriers due to inconvenience
Recycling contamination leads to more waste
THE PROBLEM
People want convinence
Facts & Figures
Rising rates of contamination
Increased pressures from the government and public on packaging by manufacturers
THE MARKET
REASONING
Food waste alone costs canada more than $49 billion each year
Process
THE SOLUTION
Prototype
The Cycle
CHECKLIST
Get manager approval
Waste segregatiom
Customer education
Waste Management Firms
Re-use
Convenience
Recycling centers
Incentive for recycling
Government
Marketing
Green Guarantee
Software dev. & upgrade
Investors
App developers
Check validity of passport
Manufacturing firms
Hardware & software
Train the back-up person
Apply for a Visa (if necessary)
Engineers
Word of mouth
BUSINESS MODEL
Licence & agreements
Adverts & campaigns
Set up out of office auto message
Polish surf desk
Get insurance
Revenue from device sale
Technology development
Revenue from software
Marketing & awareness
Grants and donations
HR