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Comparision between Cadbury Chocolate and Jinnyboy
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Comparision between Cadbury Chocolate and Jinnyboy
Targeted Audience
Targeted Audience
A target audience is the intended audience or readership of a publication, advertisement, or other message.
Cadbury Chocolate
Cadbury Chocolate
The targeted audience of Cadbury Chocolate are child and adult, especially kids between age group 5 to 10 years old.
The targeted audience of Cadbury Chocolate are child and adult, especially kids between age group 5 to 10 years old.
Jinnyboy
Targeted audience of Jinnyboy are secondary school's student and younger generation, especially teenager.
Marketing Strategy
Marketing Strategy
Marketing strategy is a plan of action designed to promote and sell a product or service.
Cadbury Chocolate
Cadbury Chocolate
Cadbury posts advertisement on the billboards. Cadbury also promote their products by giving discount during festival such as Chinese New Year, Hari Raya and so on. Cadbury also give funds to welfare organizations.
Jinnyboy
Jinnyboy
Jinnyboy promote their products with social media. Jinnyboy press media or a meet-and-greet session with fans of all ages.
Use of Media Tools
Cadbury Chocolate
Cadbury Chocolate
Cadbury promotes their brand within social media such as Facebook, Youtube, Instagram and Twitter. Cadbury share some advertisement about new product and held regular competition across the social meadia to interact with their customer.
Jinnyboy
Jinnyboy
Jinnyboy promote their brand within social media such as YouTube, Facebook, magazine and radio. Jinnyboy comes out with videos of life realities targeted for teenagers, it is like an interactive learning site, so teenagers will be able to grasp on how to socialize in a fun way.
Main Goal
Main Goal
Main goal is an idea of the future or desired result that a person or a group of people plans and commits to achieve.
Cadbury Chocolate
Cadbury Chocolate
To be the worlds, biggest and best confectionary company.
To be the worlds, biggest and best confectionary company.
Jinnyboy
Jinnyboy
To tell stories and bring happiness to people through video.
To tell stories and bring happiness to people through video.