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DONE BY:

FATIMA BUCHEERI

NOOR ALSHAIKH

SARA SALAMI

FATIMA ALABBASI

YUSUF HUSSAIN

what is apple?

Apple is a very big well known technology company that designs, develops and sells different kind of electronics and softwares.

Introduction

Products

apple offers many products:

`Products

iPad

iPhone

Watch

TV

Music

AirPods

HomePod

iPod touch

Target market

All different genders and ages:

Teenagers

Adults

Business people

College and school students

Young kids

Target

market

Profitability in the last year:

Apple made a profit or around $53.3 billion just in 2018.

Up to now, apple made $53.8 billion in 2019.

Profitability in the last year:

Challenges

Internal:

Lack of marketing and promotions

Their products only follow the IOS system.

External:

High priced products

Strong competition in the market

Challenges

Strategy

Strategy is the sum of actions and decisions provided by managers to achieve long term goals of an organization or a company.

Importance of strategy in a company :

Every successful organization or company has a strategy for many reasons.

Apples strategy

Porters five force model is a useful tool to understand, analysis and identify the forces in the business environment that affect the potential profit and determines the industries weakness and strength.

Porters Five Force model

Threat of new entry:

The threat of new entry on a company such as apple is very low.

Suppliers power:

The bargaining power of suppliers is very weak

Buyers power:

Bargaining power of buyers is weak but the low switching prices strengthens it.

Threat of substitution:

Its very hard for buyers to find substitutes for apple.

Intensity of rivalry:

Hard to be rivals with apple.

Porters Five Force model (apple)

what is the general environment of a business?

general environment

Political

Economical

Socio-cultural

Technoloical

general environment in apple:

economical

political

general environment (apple)

socio cultural

technological

political factors:

  • the improvement of free trade policies
  • trade disputes.

political

economical factors

  • stability in economies nowadays
  • rapid growth of developing countries

economical

socio cultural factors

  • the rise of mobile access
  • the dependence on digital systems

socio cultural

technological factors:

-growing mobile market

-the growing demand on cloud computing

Technological

Leadership is defined as an art of guiding and inspiring a group of people in an organization to be productive and achieve organizational goals.

Leadership

Path-Goal theory

Path-goal

It is a theory where the leader has to choose a leadership style which best suits the employees characteristics and work environment, providing them with a clear path for achieving their given tasks.

Types of leadership

Leadership

styles

There are four types of leadership styles under this theory.

1.Participative leadership

2.Supportive leadership

3.Directive leadership

4. Achievement-oriented leadership

How this theory is applied in Apple's CEO, Tim Cook.

Apple Inc

-Democratic leadership style

-Supportive

-Assigns clear and achievable goals

-confident in employees abilities

Transformational theory

Transformational

This is a theory where the leader inspires and encourages his followers to work together to create and achieve organizational vision.

Characteristics of a transformational leader

Characteristics

1.Motivate and encourage his subordinates

2.Turn individuality into team work

3. Set clear goals

4.Acknowledge the employee's work

5.Model integrity and fairness

6.Has to have high expectation from his followers

The theory's application in Apple Inc

Apple Inc

-Vision

-Models integrity and desired behaviors

-Has high expectations and confidence in employees ability

-Promotes teamwork

-Praises employees

Corporate Social Responsibility is an advancing business practice that integrates sustainable growth into the company. It has a positive impact on social, economic and environmental aspects.

Corporate Social Responsibility (CSR)

a simple framework that points out the aspects of corporate Social Responsibility and how or why organizations should meet their social responsibilities.

the responsibility to give back to society

Carroll Model (1991)

the responsibility to act morally and ethically

the responsibility to obey laws and other regulations

the responsibility of business to be profitable

Streangth

- easy to understand

- simple

- points out the importance of profit

Streangth &

weakneses

Weakneses

- should ethical be first?

- buissness ten to not do what they claim when it comes to csr

How it's linked to apple?

Economic

Apple is responsible for 2.4 million US jobs, and estimates it will contribute $350 billion to the US economy by 2023.

Legal

Apple's principles of business conduct define the way of doing business worldwide, one of the princples is Compliance which is to Ensure that business decisions comply with all applicable laws and regulations.

Ethical

Apple believes all workers deserve a fair and ethical workplace. Workers must be treated with the utmost dignity and respect, and Apple suppliers shall uphold the highest standards of human rights.

Philantropic

Apple Supporting Local Communities

Apple Educating and Empowering Workers

Labour and Human Rights

Employee Health and Safety

The Stewardship principle model

- reputation management:

apple scored 85.62 in their reputation with consumers in 2019

- risk profile and risk management:

most of apples current revenues come from smartphones

- employees recruitment, motivation & retention

having the supplier responsibility progress report for 2019

- investors relations and access to capital:

preparing a quarterly financial statement for investors

- learning an innovation :

The Stewardship Principle (1997)

given the proper education to solve complex matters

- competitiveness & market positioning :

apple sees the rapid growth but has an advantage over its competitors

- operational efficiency :

having 10 different areas for excellence

- license to operate:

apple uses its own software and licenses all its products as they differ from version to version

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