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Who we are?

Cook Out SWOT ANALYSIS

Dylan Wyatt

Cookout

CookOut

Cook out is a fast food chain founded in 1989 in Greensboro,NC. Grennsboro is also the location for cookout headquarters.

Important People

CEO: Jeremy Reaves

Founder:Morris Reaves

Important

People

Strengths and Weaknesses

SWOT

Strengths: It has a wide variety of food that other fast food restraunts dont have.Has creative and different versions of classic fast food items.

Weaknesses: There is a lack of advertisment for this business. Has a small amout of locations compared to other fast food chains

Opportunities

This chain of fast food restraunts makes alot of money.There is an opportunity to make an actual restaurant out of the fast food place.There can also be room for different types of food other than american fast food and cuisine.

Opportunities

Threats

Mcdonalds, Wendy's, KFC,Burger King, White Castle,Fuddruckers,Bojangles, Whataburger,Chick-Fil-A,Jack in the box,Five Guys,Red Robin,Sonic,Arby's,Steak n' Shake, and every other fast food restraunt.

Threats

Conclusion

Even with the large amount of other fast food chains this chain seems to be doing well. Opening a Cookout would be good idea.

Conclusion

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