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SWOT Analysis
Guzman Y Gomez Newtown
Jorge Calvera
30/08/2018
Characteristics of the business
10 Years Old business.
Tex-mex Food.
Fast food.
150 to 500 customers per Day.
18 Staff members.
Trading hours 11am to 1am.
Mostly take away orders.
STRENGTHS
-Clear and precise processes.
- The processes are tested for 3 months in a few restaurants before being implemented in the 170 stores of the brand.
STRENGTHS
-Strong links with suppliers
Agreements with suppliers extend beyond prices, creating links that benefit both sides. Example: An urgent order is delivered in 3 hours
Processes included
Processes included
SALES
*Order Taking
*Relation with customers
*Cash flow management
MANAGEMENT
*Hiring staff
COOKING
* Time for cooking
*Amounts to cook
*Storage
*
SERVICE PROCESSES
WEAKNESSES
Old Building
WEAKNESSES
*The building used to be a family house and only 50% is suitable for a restaurant. The are paying for the whole house and using just one part for their Activities.
Staff turnover.
*Most of the staff are young people, the average keeping their jobs is 6 months.
OPPORTUNITIES
Extended trading hours to serve on busy weekends.
The sector has a large influx of people after 12pm on weekends, which is an opportunity to make additional sales.
OPPORTUNITIES
Increase the menu
The restaurant can put in the menu other proteins to attract different people or target
THREATS
Area of conflict for drunken people.
THREATS
People that already have been kick out from the closed nightclubs pretend to obtain alcoholic drinks from the restaurant, getting angry when they are rejected
Easy to proliferate pests
As the house was not built from a business, it has many issues or focus to attract pests. Drains, wall made by wood, the roof.