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Basic Principles of Graphic and Layout
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Basic Principle of Graphic and Layout
By Angelica Butac
Balance
Balance
The visual weight of objects, texture, colors, and space is evenly distributed on the screen.
Emphasis
Emphasis
An area in the design that may appear different in size, texture, shape or color to attract the viewers attention.
Movement
Movement
Visual elements guide the viewer's eyes around the screen.
Pattern, Repetition and Rhythm
Pattern, Repetition, and Rhythm
This are the repeating visual element on an image or layout to create unity in the layout or image. Rhythm is achieved when visual elements create a sense of organized movement.
Proportion
Proportion
Visual elements create a sense of unity where they relate well with one another.
Variety
Variety
This uses several design elements to draw a viewer's attention.