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LBA 1
2017-2018
The Karaoke Bar will be
The business will grow with three primary partners. In fact, our complementary skills will make this growth an executable task.
Our ideal customers are those who believe that singing and drinking form a perfect match.
Customers can feel free about choosing their songs in their private rooms, all in drinking and eating.
They can also join the open space where they will find a perfect atmosphere waiting for them.
The Karaoke Bar will be also the first in Tunisia.
Our company aims:
We will:
We aren’t only creating a bar we are creating a brand. The Karaoke Bar will sponsor events to promote crazy night lifestyles. We will also encourage young bands all over Tunisia to perform on our stage in the open space.
The bar sector is in the Services industry. Nowadays, there are many types of bars fighting for the same potential customer base. Alcohol, bands, meals and lights are all a necessity to make a successful business in bars sector.
Additionally, known bars are all potential threats to our customer base.
The Karaoke Bar will accept the general rule of bars such as tasty drinks, delicious meals, qualified bands and original decoration. But it will offer a spicy new concept in Tunisia to rich another level of the nightlife.
Foremost, we have a highly motivated staff with a good experience in bars. Second, we will provide our customers with karaoke machines so they can enjoy their stay and sing their favorite songs. In addition, we have private rooms which offer intimacy and guarantee more fun between friends.
Gammarth is a night destination for all young people who are looking for fun. So the localization of our Karaoke Bar is strategic.
Also, the opportunity exists to expand our current customer base thanks to our originality.
We have two major anticipated challenges:
The Karaoke Bar will have two markets.
Several competitors exist in the area, ranging from Billionaire Gammarth to other places like yuka, solar…
The Karaoke Bar sees itself well positioned thanks to the originality offered.
The bar’s featured service will be the karaoke. In seperate rooms, groups can sing and dance in their private area.
For those who are not fans of karaoke, we will offer an open space to dance, eat and drink with friends.
It's the Karaoke thing .
and we will pay close attention to ensure our wait staff is well trained, customer focused, clean, and friendly.
Our pricing strategy is fairly simple. We plan to rent private rooms per hour. In addition our menu will offer drinks and food with prices reflecting our quality products.
Gammarth is a perfect festive area to maintain a business like ours. It offers the type of customer base we are looking for. We foresee no issues.
127,000TND
The three managers will each put a total of 25,000TND into the startup of this business. The remaining 52,000TND is the amount that we are requesting for bank financing.