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The Meme Cycle

Sydney

Shaiman

Memes

Introduction

What is a Meme?

Introduction

Where it all started...

Dawkins

A meme is an...

Dawkins

Infectious

Evolve

Interact

Spreading Power

Idea

Replicator

Idea

Bodiless

Advantage

Schatz

A meme is a Genre

Schatz

“...part of a limited number of story forms that have been refined into formulas because of their unique social and/or aesthetic qualities.” (16)

Privilege

Values

Name

Cycle

The Genre Cycle

The Genre Cycle

Deconstruction

The "Meme" Changes...

Deconstruction

Syntactic vs. Semantic

The Structure or the Meaning of the "Meme" Changes...

Syntactic vs. Semantic

"Winter is Coming..."

"Thanks Obama"

Parody

When we are bored with "memes," so we make fun of them...

Parody

A Few Examples...

"Thanks Obama"

"The Unhelpful School Teacher Rebuttal"

Classical

A Meme is a "Meme"...

Classical

Image Macro Memes

"The Unhelpful High School Teacher"

"Thanks Obama"

Innovation

A Meme becoming a "Meme"...

Innovation

Pre-Genre

Before a Meme is a "Meme"...

Pre-Genre

The "Stussy" S

Unhelpful Teachers

When You Want to Blame Others for Your Problems

What Happens Next?

Is there a larger cycle?

What Happens Next?

The Tide Pod Challenge

The Justin Timberlake Superbowl Kid

And of course...

Works Cited

"Adventure, Mystery, and Romance: Formula Stories as Art and Popular Culture," John G. Cawelti (1976)

"Hollywood Genres: Formulas, Filmmaking, and the Studio System," Thomas Schatz (1981)

Works Cited

"I Found the World's First Meme with Help from Meme Historians," Will Fulton, Thrillist.com (2017)

Richard Dawkins Foundation, Richardawkins.net

"Superhero: The Secret Origin of a Genre," Peter Coogan (2006)

"The Schatz Cycle," blfproductions.wordpress.com (2014)

"The Selfish Gene," Richard Dawkins (1976)

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