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17
Many of my early attempts made me question the path of an entrepreneur
‘20 – Present
CVS
‘16 – ‘20
Panera
‘13 – ‘16
Chadwick Martin Bailey
‘12 – ‘13
AutoCi
Perfect Fuel Chocolate
Never Launched
‘11 – ‘12
Town Gift Cards
‘07 – ‘11
Dinner
Frugal
Tourist
BookWormsWanted
Why should hire an unsuccessful entrepreneur
2 companies now closed
0 Exists
+$7k Profit
BookWormsWanted
Small bookselling operation
Started in 2007
Est. Profit: $15k
Outcome:
- Closed to focus on studies
With BookWormsWanted I knew I loved creating business ideas but that it can be tough to scale…
Town Gift Cards
Marketplace for local gift cards
Started in 2011
Est. Profit: -$7k
Outcome:
- Closed due to lack of interest
After a cease and desist from AltaStrata and after spending my life savings I decided it was time to close…
The Pitch
Perfect Fuel Chocolate
Energy Bars Sold at Whole Foods
Joined in 2012
Outcome:
- Left to pursue full time job
- Company existed and was later folded
My time at Perfect Fuel Chocolate taught me that startups can be fulfilling and extremely creative but may not be a financially sustainable career path
Chadwick Martin Bailey
Market Research Consultancy
Joined in 2013
Outcome:
- Left for job at Panera
Was exciting to learn about how businesses are designed from a research perspective without risk of failure…
However, Something was missing…
Panera
Restaurant Brand
Joined in 2016
Outcome:
- Left for job at CVS
At Panera was able to find an outlet for my creativity with opportunities drive change from within.
Designing and Implementing New Programs!
Examples:
Mini Bakery Items
Kitchen Sink Minis
Meal Upgrade 2.0
Bakery 2.0
Craft Soda
CVS
Retail Pharmacy Brand
Joined in 2020
Outcome:
Drove $12M in increased profit by partnering with CM's to determine optimal assortment, vendor agreements and promotion strategies across beauty products.
From all past experiences I have learned…
It can be difficult to scale businesses & many will fail
It will be fun, it will be creative, it will be hard
We can reduce risk of failure through flexing creative and analytical skills
Do customer research but that is not enough
Do financial modelling to understand business case but realize there is more than numbers
Put your best foot forward and get idea into pilot to validate
I appreciate your consideration…