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IKRC BUSINESS PLAN
24
OUR
ASSESSMENT
BUSINESS
PLAN.
PUBLIC
OPINION
OUR BUSINESS MODEL ENCOMPASSES ON THE PILLARS OF :
1> COMPLETE LOCALIZATION
2> CUTTING EDGE INNOVATION
3> EASE OF MAINTENANCE
4> WIDER SPREAD OF SERVICES
5> SAFETY AND COMFORT
BREAK EVEN ANALYSIS
FUTURE
EXPANDABILITY
GOALS
Goals
TO CUT COSTS BY TAILORING TO THE REQUIRED NEEDS OF THE CUSTOMER.
1.
TO OFFER SERVICES ON MOBILE PLATFORMS ENSURING FIDELITY.
2.
MINIMIZING THE INITIAL COSTS OF A
FACTORY SETUP.
3.
PRODUCTION OF SIMPLE, MODULAR AND EASY TO WORK ON MACHINES.
4.
NOT SO CONVENTIONAL, IS IT?
The images depicts the outspread of potential business in the south of India.
Since Go-Karts are engineered with the fun factor weekend rides, it can surely trickle down to more conventional setups
with the addition of safety parameters.
IDENTIFICATION
OF MARKET
STAR REPRESENTS OUR LOCATION.
KEY METRICS
TO MARKETS
AMUSEMENT PARKS
1
CAREER PURSUIT
2
3
GO-KART RIDES
Let's talk money
PROFITABILITY
Based on indigenous home engineering and 100% localization of production, we are able to extract every small bit of performance, safety, comfort and practicality.
The detailed report regarding the cost can be viewed via the link.
Our Costs.
https://tinyurl.com/y76szk3e
GRAPHICAL REP. OF TOTAL COSTS
FINANCIAL GAINS
BREAK EVEN
ANALYSIS
8K PER 10 GO-KARTS
(CONTRIBUTION MARGIN)
SELLING PRICE (INR)
(FIXED PRICE)
~140K
~ 90K
50
BREAK EVEN POINT : 50 GO-KARTS
NUMBER OF GO-KARTS SOLD
FUTURE PROJECTION
WHAT DIFFERENTIATES US FROM THE REST
How we envision the
Go-Kart going the extra mile because,
Live data tracking
1.
A cost effective blue-tooth module that connects directly to your smartphones and mirrors data accordingly to provide ease of maintenance and service interval reminders.
Comes with real time positioning functionality to increment practicality.
Add on creature comforts
2.
In order to keep the expenses at check, the introduction of multiple packages are introduced with the Go-Kart to cater to the needs of the masses.
Comforts include upgrades to custom made seats & ergonomic seat positioning, additional headlamps, roll cage, revamped instrument cluster etc.
Shrinking labor inputs
3.
By providing internships and promotional programs, the labor cost can be decreased and hence increasing profitability. Also budding mechanical & automobile engineers can be provided with a rich hands on learning experience which in turn helps the company.
By promotional codes
4.
By placing lucrative deals of upto 20% off, that can be shared as coupons by customers that have already purchased the product and pass it down to newer customers. The offer can be availed only after playing a lucky draw and guarantees at least 3% off on the MSRP of the Go-Kart.
Complete virtual existence
5.
The integration of service reminders and various other day to day hassles can be easily handles by an app that runs on smartphone platforms. Whether it be service reminders or add-ons that you want to purchase, the additional fidelity helps in home repairs and modularity and complete localization ensures lower running costs.
Our survey speaks...
On surveying 100+ people ranging from working professionals to students, and offering them a chance to customize there own Go-Karts, here's what we found
AGE
GROUP
Who is actually interested?
TARGETED
AUDIENCE
This could be popularized among_______________
WHAT WE FOUND?
After extensive research and endless surveying we've found out
the appealing bits about the practical front of owning a Go-Kart.
"
https://tinyurl.com/ranjwvw
"
MISC
LET'S NOT
FORGET
Prospects
To strike a balance between performance and practicality the following things were considered:
1> Power delivery is taken care by the tried and tested bajaj pulsar 150.
2> Traction is laid by superior & premium track tires.
3> Rigid and responsive chassis capable of future upgrades.
4> Easy availability of spares.
5> In built OBD and real time vehicle health tracking via e-sim.
6> Nifty netted parcel shelf for added practicality.
7> First aid kits and complimentary tool kit.
8> 24/7 Roadside assistance.
9> Real time positioning system.
Features!
A plane jane Go-Kart can be surely made more desirable by adding on creature comforts and better overall feedback.
FEATURE
SET
Jam packed with quirks :
1> Engine kill switch
2> Responsive Chassis
3> Add-on seats (optional)
4> Sure footed breaking
power.
INFRASTRUCTURE
PLANS
INITIAL
INVESTMENT
PRODUCTION
PLANS
COMPANY
HIERARCHY
MACHINING
TOOLS
PRODUCTION PLANS
The manufacturing is done completely in-house and ensuring this is the highly equipped labs in the P.E.S. College campus, Mandya.
INFRASTRUCTURE PLANS
The initial production is taken care of in-house and the next step involving services basically need very little to no infrastructure and hence cuts down on running costs, and ensures customer's ease of running the machine.
MACHINING TOOLS
THE FOLLOWING BASIC TOOLS ARE UTILIZED:
1>WELDING TOOLS
2> SHAPER
3> PLANER
4> LATHE MACHINE
5> DRILLING MACHINE
6> MILLING MACHINE
7> SLOTERS
8> BROACHING
9>TAPPING
ETC
MEMBERS OF THE BOARD
CHIEF MARKETING AND
SALES OFFICER
CHIEF TECHNICAL DEVELOPMENT OFFICER
CHIEF FINANCE
OFFICER
CHAIRMAN OF THE BOARD OF MANAGEMENT
CHIEF AUTOMOTIVE SPECIALIST
STEERING
DEPT. HEAD
TRANSMISSION
DEPT. HEAD
BREAKING
DEPT. HEAD
DESIGNING HEAD
INITIAL INVESTMENT
On the sponsorship from 3 private institutions, the initial investment is tackled.