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Advertising Solutions
with Renfroe
Advertising with Renfroe
With over 40 years of experience in the advertising industry, Renfroe is able to customize expertly-crafted solutions to get your message to the masses!
Introduction
Our Advertising Platforms
- A Static and Digital Billboard Network with over 350 Faces!
- Targeted Online Display and Video Ads
- Google Search Ad Campaigns
- Social Media Management and Ads
- Website Development and SEO
The Perfect Mix
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
The
Perfect
Mix
"I've heard of them before!"
Frequency and Recall
"I think people really like them!"
All this leads to...
These advertising channels usher in the power of frequency and recall.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"That must be where everyone goes!"
Custom Online Action Plan
Let's put these solutions to work for you!
Our Online Plan
What is Targeted Display Advertising?
Online campaigns that selectively choose users of connected devices to target based on specified criteria such as:
Targeted Display Campaign
- Location
- Search History
- Website Browsing History
- Job Function
- Past Purchases
- Demographics
- Registration/Form Information
- ...and many others!
Display Ads
Recent
Renfroe Real Estate Creative!
Display Ad Examples
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
Precise Boundaries
We can utilize GPS-powered location parameters with geofencing and/or ZIP codes to target the areas most important to you!
Tactic 1
Geofencing and Precise Boundaries
Geofencing
ZIP Code Boundaries
Look Back Windows
Target people who have visited competing dealership in the past month!
Use real-time targeting or look-back windows!
Utilize our perpetual geofecing capabilities to collect a pool of visitors that have recently visted a high-value location!
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 2
Curated Audience Targeting
Here are a few examples of curated audiences we recommend for you!
- Analytics IQ - In-Market for a New Truck
- Alliant - Full Size Truck Loyalists
- Alliant - Empowered Customers - Truck Owners (dealer/service indicated)
- Alliant - Own a Ford Truck / Chevy / Ram / etc.
- Equifax - Own a 4WD Truck and In-Market for a New One
- ...and many more! (truck focus above - customize for any vehicle category!)
Contextual and
Keyword Targeting
Focused on previous search terms
Keyword Retargeting
Get your ads
in front of people that are searching things like this!
Tactic 3
Keyword and Contextual Targeting
Focused on website-level content
Contextual Targeting
Using a custom list of keywords, we can target users as they are actively searching for your services!
We can also serve ads alongside relevant content as a potential customer is reading related articles!
i.e. Trucks/Accessories
Target based on content users are consuming!
Site and Click Retargeting
92%
of first-time visitors to a website will not reach out or make a purchase.
Don't let these high-value leads come and go!
When a user visits your website or clicks an ad, we can collect those device IDs and serve your ads across their devices!
Tactic 4
Site and Click Retargeting
https://bit.ly/2NtbEkH
Customer seeks out your services and visits your site
Customer visits other sites and is served your ad
Customer remembers your site returns to convert!
Get all of this for only...
Campaign Summary
Pricing
Targeted Online Display
Home Buyer or Seller Package
Additional Area Targeting
Additional Audience Targeting
165,000 ads served
$1,500 per period
+ 60,000 ads served
+ 125,000 ads served
ZIP Code Boundaries (4-5)
+ $500 per period
+ $1,000 per period
All from First Package
Curated Audiences - Home Buyers or Sellers
Target buyers/sellers/tourists/etc.!
Additional ZIP Codes
Site and Ad Click Retargeting
Insightful Reporting
We provide deep-insight reporting and ad creative development services!