Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

The Evolution of

Public Relations

Past and Present

Dawn of Ages

Public relations can be dated back as far as the dawn of the ages from 3700-1700 BC where cave drawings were seen as forms of communications.

Historical Origins of Public Relations

  • The Public relations practices used in the 3700's can be linked back to how we view and use public relations today.

  • This presentation we will discuss the history or public relations from the early 1900's and how it has incluenced todays society.

4-Stages of Public Relations

Mutual Understanding

Mid 1900's

Mutual Adjustment

Late 1900's -Present

Public- be-informed

1900's

Public- be- damned

1800's

PR Past & Present

4 stages of PR

  • One-way communication
  • Attendtion Grabbing
  • Lack of Ethics and research
  • Mudkracking Movement
  • Advocacy
  • Changing opinions/ attiudes
  • Knowing what meesage will work through reaseach
  • Two-way Communication
  • Truth and Honesty
  • Research/ Ethics considered
  • One-way communication

  • Connection to audience
  • Knowing your audience
  • Responsivve Communication
  • AQdaptive
  • Two-way communication

8 Phases of Development

Seedbed Era 1900-1916

Public -be- damned

Post War Era 1946-1964

Mutual Understanding

World War I Period 1917-1918

Public -be informed

Historical Period

Protest and Empowerment 1965-1986

Mutual Understanding

Booming Tweenties Era 1919-1929

Public-be informed

Digital Age and Globalization 1986-present

Mutual Adjustment

Roosevelt War and World War II 1930-1945

Mutual Understanding

Public Relations has noteworthy practitioners who have helped pave the way for today's modern form of Public Relations

Ivy Lee

Key Practicioners

Edward Bernays

Inez Kaiser

Topic

Learn more about creating dynamic, engaging presentations with Prezi