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Our dietary habits are a major cause
of water pollution, deforestation,
and land degradation.
Tamagotchi Earth:
a mobile game that demonstrates the impact of users' eating habits
on the environment and
gradually changes them to more environmentally friendly ones
pupils, students
delivery services,
eco-shops
people who look after their health
and nutrition
eco-activists, volunteers
According to Newzoo forecasts,
in 2021 the number of gamers on
all platforms will reach 2.8 billion people, and the market turnover will be $ 189.3 billion.
According to experts from EcoGorodExpo, the domestic market
of eco-goods in Russia by 2025 may increase from $ 160 million to $ 5 billion.
WHO Member States set a target
to halt the rise in diabetes and
obesity in adults and adolescents
and overweight in children by 2025.
The green trend will continue to grow,
with 73% of millennials already willing to pay more for more sustainable products.
In 2019, the media began to write on the topic of ecology much more often.
Tamagotchi
Earth
green habits
impact of eating habits on the environment
JouleBug
green habits
eating habits on
the environment
Lifesum
eating habits on
the environment
Eco-Tracker
green habits
eating habits on
the environment
Prototype
in Figma
Prototype
in Figma
~ $1 913.8 per month
+ developer ~ $1 640.4 per month
+ data-scientist ~ $1 640.4 per month
in total: ~ $5 194.6 per month.
~ $1 093.6 x2 per month.
~ half a year.
~ $ 44 290.8 for six months.
YouTube
Ads:
Vkontakte
Ads:
Ads:
TikTok
Ads:
In-app
purchases:
currency
resources
items / levels
Subscription
system:
of the game that includes additional features
Partnership
programs:
eco-shops / restaurants, etc.
for watching
a promotional
video
items
Additional
features:
ads
1. Users are interested in reducing the harmful impact on their planet and preventing its deterioration.
2. Users would be more motivated to change their habits if all the necessary information was collected in one application.
3. The appearance and emotions of the cute planet evoke sympathy from the user,
the character disposes the user to take care of himself.
4. The scale of the main characteristics of the planet allows the user to more
clearly understand how certain actions affect the state of the planet,
demonstrate the dependence of global changes on local ones.
5. User rating and goals increase the motivation of users to reduce their eco-trail
on an ongoing basis and monitor their progress.
6. Bonuses provided by subscription
(no advertising, discounts in partner stores,
customized recommendations and statistics, etc.)
is enough for users to purchase it.
7. The free version has sufficient functionality so that users who categorically refuse to pay for a subscription continue to use the app on an ongoing basis.
8. Mini-games contribute to user retention and extension of the app session.
9. Users are attracted by the design of the user interface of the app.
10. The user interface of the app is intuitive and user-friendly.
Comments and wishes
Attitude towards paid subscription
Interest
in ecology
Attitude towards the character
Attitude towards rating, goals, achievements
#
+
positive
Make the design more minimal
positive
1
Would buy depending on bonuses
Would buy for $0.68 - $1.09
+
positive
positive
2
no comments
positive
3
no comments
Would buy for $4.1 - $6.83
+
positive
+
4
Many design comments on
the use of different styles
positive
doesn't like anime
Would buy depending on bonuses
5
Make several design options
for the interface
positive
Would buy for
?
+
positive
Would not buy
positive
no comments
6
+
positive
Would buy for $1.37
positive
positive
7
Wouldn't play mini games
+
no comments
8
positive
+
positive
Would buy for $1.37
Waste sorting and recycling
Planting trees,
using vehicles, etc.
Saving energy consumption
Saving water consumption