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TAMAGOTCHI

EARTH

PROBLEM

20%

+

70%

CUSTOMERS'

PROBLEM

Our dietary habits are a major cause

of water pollution, deforestation,

and land degradation.

ENVIRONMENTAL IMPACT

WHY CHANGING EATING HABITS IS IMPORTANT FOR THE ENVIRONMENT

CHANGING EATING HABITS IS IMPORTANT

FOR THE ENVIRONMENT

  • Greenhouse gas emissions

  • Soil destruction

  • Deforestation

  • Loss of biodiversity

  • Water scarcity and pollution

SOLUTION

Tamagotchi Earth:

a mobile game that demonstrates the impact of users' eating habits

on the environment and

gradually changes them to more environmentally friendly ones

SOLUTION OVERVIEW

pupils, students

delivery services,

eco-shops

TARGET

MARKET ANALYSIS

people who look after their health

and nutrition

eco-activists, volunteers

WHY

NOW?

FORECAST BY TARGET SEGMENTS

According to Newzoo forecasts,

in 2021 the number of gamers on

all platforms will reach 2.8 billion people, and the market turnover will be $ 189.3 billion.

According to experts from EcoGorodExpo, the domestic market

of eco-goods in Russia by 2025 may increase from $ 160 million to $ 5 billion.

WHO Member States set a target

to halt the rise in diabetes and

obesity in adults and adolescents

and overweight in children by 2025.

The green trend will continue to grow,

with 73% of millennials already willing to pay more for more sustainable products.

In 2019, the media began to write on the topic of ecology much more often.

COMPETITOR ANALYSIS

COMPETITOR ANALYSIS

Tamagotchi

Earth

  • Helps to form

green habits

  • Gamification

  • Concerns the

impact of eating habits on the environment

  • Game character

JouleBug

  • Helps to form

green habits

  • Gamification

  • Does not concern the impact of

eating habits on

the environment

  • No game character

Lifesum

  • Helpful tips for changing your eating habits

  • Does not concern the impact of

eating habits on

the environment

  • No game character

Eco-Tracker

  • Helps to form

green habits

  • No gamification

  • Does not concern the impact of

eating habits on

the environment

PROTOTYPE

Prototype

in Figma

Prototype

in Figma

TERMS AND FINANCING

  • development manager:

~ $1 913.8 per month

+ developer ~ $1 640.4 per month

+ data-scientist ~ $1 640.4 per month

in total: ~ $5 194.6 per month.

  • designer and animator:

~ $1 093.6 x2 per month.

  • implementation and debugging:

~ half a year.

  • in total: ~ $9 022.2 per month or

~ $ 44 290.8 for six months.

CHANNELS

YouTube

Ads:

Vkontakte

Ads:

Instagram

Ads:

TikTok

Ads:

METHODS OF MONETIZATION

MONETIZATION

In-app

purchases:

  • in-app

currency

  • limited

resources

  • inaccessible

items / levels

Subscription

system:

  • premium version

of the game that includes additional features

  • several subscription options for
  • different fees

Partnership

programs:

  • discounts at

eco-shops / restaurants, etc.

for watching

a promotional

video

  • sponsored

items

Additional

features:

  • shimeji * to computer / smartphone

  • more detailed statistics

  • pay to remove

ads

INTERVIEW

WITH CLIENTS

HYPOTHESES

HYPOTHESES

1. Users are interested in reducing the harmful impact on their planet and preventing its deterioration.

2. Users would be more motivated to change their habits if all the necessary information was collected in one application.

3. The appearance and emotions of the cute planet evoke sympathy from the user,

the character disposes the user to take care of himself.

4. The scale of the main characteristics of the planet allows the user to more

clearly understand how certain actions affect the state of the planet,

demonstrate the dependence of global changes on local ones.

5. User rating and goals increase the motivation of users to reduce their eco-trail

on an ongoing basis and monitor their progress.

HYPOTHESES

6. Bonuses provided by subscription

(no advertising, discounts in partner stores,

customized recommendations and statistics, etc.)

is enough for users to purchase it.

7. The free version has sufficient functionality so that users who categorically refuse to pay for a subscription continue to use the app on an ongoing basis.

8. Mini-games contribute to user retention and extension of the app session.

9. Users are attracted by the design of the user interface of the app.

10. The user interface of the app is intuitive and user-friendly.

INTERVIEWED CLIENTS

INTERVIEWS WITH POTENTIAL USERS

Age of interviewees

FEMALE

MALE

15

20

21

22

29

37

42

Other

RESULTS

Comments and wishes

Attitude towards paid subscription

Interest

in ecology

Attitude towards the character

Attitude towards rating, goals, achievements

#

+

positive

Make the design more minimal

positive

1

Would buy depending on bonuses

Would buy for $0.68 - $1.09

+

positive

positive

2

no comments

positive

3

no comments

Would buy for $4.1 - $6.83

+

positive

+

4

Many design comments on

the use of different styles

positive

doesn't like anime

Would buy depending on bonuses

5

Make several design options

for the interface

positive

Would buy for

?

+

positive

Would not buy

positive

no comments

6

+

positive

Would buy for $1.37

positive

positive

7

Wouldn't play mini games

+

no comments

8

positive

+

positive

Would buy for $1.37

DEVELOPMENT PROSPECTS

Expanding the range of levels related

to environmental concerns

Waste sorting and recycling

Planting trees,

using vehicles, etc.

DEVELOPMENT PROSPECTS

Saving energy consumption

Saving water consumption

TAMAGOTCHI EARTH

TEAM INFORMATION

ALEXANDER KALETVINTCEV

VLADIMIR SEMIKIN

NIKITA

SMIRNOV

ALEXANDER

KUNILOV

ARINA DOROFEEVA

SERAFIM

PROZOROV

backend developer

@gli_adraxas

backend developer

@blademor

ML-developer & analyst

@Crazynigga1917

teamlead & product owner

@kuriyummy

designer

UX/UI

@n_snov

mobile & backend developer

@serafimprozorov

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