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INSTAGRAM

SOCIAL PLATFORM

AUDIENCE THEORY

Instagram's main audience are women because of the stereo-typically femine colour palette and beauty influence, but it is enjoyed by men too. The age groups are mainly between 15-24, as this is the alternative to FaceBook, with social grades of between C2-B as Instagram appeals to a middle class audience due to it being largely used on mobile phones.

AUDIENCE THEORY

PSYCHOGRAPHICS

Aspirers would be the main audience demographic. This is because of the number of famous influencers and celebrities using the platform, inspiring fans and 'wannabe-fashioniests' to follow their pages and watch their stories documenting exclusive videos as well as images of their life. Aspirers on Instagram form a feeling of community. They may identify and connect with individuals who share their dreams, ambitions, and interests. Fitness, fashion, entrepreneurship, and artistic hobbies all have supportive groups and forums.

PSYCHO

GRAPHICS

USES AND GRATIFICATIONS

Instagram is used mostly for personal relationships. By allowing private chats, sending personal updates, and staying in touch with other users, direct messaging encourages personal bonds. In addition, Instagram's story function allows users to submit transient photographs and videos that vanish after 24 hours. Emojis, comments, and direct messages can be used by friends and followers to respond to these stories. However, Instagram's main feature is for sharing posts of oneself which can be grouped into personal identity as it allows self-expression and visual identity to be showcased.

USES AND GRATS

SPECIALTIES

Through photographs, videos, and engaging features, Instagram specialises in visual storytelling, social media sharing, curated aesthetics, and community development. It emphasises the importance of visuals in connecting people, expressing creativity, and building connections. The platform's emphasis on visual material distinguishes it, making it a popular choice for people, influencers, businesses, and brands looking to exhibit their identity and interact with a visually-driven audience.

GENRE

Instagram is a picture and video sharing social networking website owned by Meta Platforms in the United States. The software allows users to submit media that may be altered using filters, organised by hashtags, and geotagged to a specific area to increase widespread notice of popular trends or shared pictures/videos.

PRODUCTION GENRE

Instagram features lifestyle blogging due to the exposure to shared posts and stories, so viewers can catch up with the user's latest life updates, allowing fans to feel closer to their idols. Instagram is also unique because it allows magazine companies such as 'Vogue' to feature on the app/website. This then creates an environment where companies can work with social media to promote their products. Furthermore, shopping is accessible to all users via either companies using the platform to sell their goods or targeted advertisements which are personalised towards the user themself. Influencers can also get sponsors by companies to sell their items.

INDUSTRY

It was launched in 2010, and racked up 25,000 users in a single day. It was founded by Kevin Systrom and Mike Krieger, however it was then acquired by FaceBook in 2012 through vertical integration to gain a younger audience. Facebook Messenger was incorporated into Instagram direct messages, a TikTok clone was created and given its own part within the app, the main "post a photo" button was hidden away in a corner, and an entire page was dedicated to shopping.

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