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COMPOSITIOn

shape and space

OBJECTIVES

  • Explain the terms codes and conventions.
  • Demonstrate the use of coded imagery and conventions to replicate design style.
  • Identify how design choices match pre-determined style.

CODES AND CONVENTIONS

Codes and Conventions

TASK: On a piece of paper or whiteboard sketch out a basic poster design for a FPS game featuring a lone protagonist fighting monsters!

Think about the different features that may be included e.g. title, caption etc

Codes

Media codes and conventions are like the building blocks of all the media around us. Media codes generally have an agreed meaning, or connotation, to their audience. There are three types of media codes, symbolic codes, technical codes and written codes.

Mise en Scene

All About Meaning

You may come across this term in media. It means 'within the frame' and comes originally from theatre. We use it as a term to encompass all symbolic codes

symbolic

Symbolic codes are social in nature. What this means is that these codes live outside the media product themselves, but would be understood in similar ways in the ‘real life’ of the audience. For instance, if you saw somebody receive a red rose, you would assume there is a romantic relationship between the two characters. If you gave somebody a red rose in real life, you might be hoping the same. Symbolic codes in media include setting, props/objects, costumes/skins, hair, lighting, performance and colour.

All About Construction

technical

Technical codes refer to techniques, methods, processes and

standards associated with the creation of a design.

Therefore it can include genre conventions such as FPS, Rogue Lite, Health bars. It can also be features like low poly or hyper realistic.

All About Story

narrative

Narrative codes are written or structural indicators that control how we experience a story. They can still be evident in still images. They include elements such as...

  • Enigma
  • Action
  • Linear or Non Linear
  • Single or Multi Strand

Conventions

Conventions are expected ways in which codes are organised in a product.

Group Task

Analyse

In pairs or groups of three, analyse the codes and conventions of a provided example and be ready to feed back your finding to the class.

Consider how meaning has been created and implied.

Designing with Assets

EXPLORING A THEME

Download the asset pack from eStudy and use only the assets provided to create a poster for a game. Consider the following

  • Layout and composition
  • Use of colour
  • Foreground and Background Images
  • Use of typography
  • Use of empty space

Objectives

PRIMARY RESEARCH

  • Define the term primary research
  • Give examples of ways to gather effective primary research.
  • Use research techniques to gather primary research to inform creative project/product development.

PRIMARY

PRIMARY

Primary research refers to research gathered from a source first hand

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