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Wil's Grill
Case study
WENTING LI (Leona)
20184440
closed in 2010
Cave Creek, AZ
family
business
Flagstaff, AZ reopened in 2014
Shift of emphasis
SUMMARY
Street food industry
Catering industry
Earnings
profit but lake of working capital
SUMMARY
INTRODUCTION
street food&catering
industry
INTRODUCTION
clean food movement
1. Street food industry significantly slowing down.
consumer health awareness
2.Catering industry has experienced substantial growth.
health and local food
food and services
limit processed food
healthy an local food
consider the environment
clean food movement facebook
ANALAYSIS
ANALYSIS
Macro&Micro analysis
Macro & Micro analysis
supplier
consumer
competitor
Intangible resources
population
natural
economy
science and technology
policy
culture
Target market& segmentation
Target market
NAU students
community envents
SWOT
Strengths
Legal business qualification
Follow market trend
Use of technology
Portable
Have a public profile
Food quality is guaranteed
Weakness
No debt
Not establish a permanent office
No permannet employmees
Limted buget for equipment & matreials
Oppurtuniyies
Clean food
High margin
Location
Treats
New entrants
Competitors in the catering industry
Fast changing trends in the market and customer preference
Key issues&Goals
Goals
Decrease supply chain cost
Get more budget
Increase customer base
Maintain customer loyalty
Increase market share
Improve timeliness of service
Improve employee competency
Recommendations
1.Hire a professional marketing manager
2.Look for partners or make investments
3.Hold down the price of raw materials
4.Open up new markets
5.Keep up with customer needs
6.Use technology to expend publicity
7.Train professional tablents