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Basic Principles of Graphics and Layout

Proximity

-elements must be grouped together so that the viewer/reader will be guided to the different parts of the message

Proximity

another is

Alignment

-elements should be aligned in a visual and readable arrangement.

Alignment

Repetition

-like he use of repetitious hooks in a song, repeating elements in a graphic design can be visually appealing.

Repetition

Contrast

Contrast

-contrast between design elements can make a presentation stand out and get noticed.

White space

-it is useful when you want to make a direct message to stand out above the clutter found in many graphic designs.

White Space

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