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Unity Technologies
11
Group 18
Daniel Stojanovski 193177
Angela Stevkovska 193199
Marko Stojkov 193245
Josif Velkovski 195107
BUSINESS MODEL
Business model
- Unity technologies operates on a very simple business model. They sell their software to companies using a subscription based model.
- They offer an individual and a business package. The price varies based on the tools you are receiving. The individual package offers a free and a paid premium version, on the other hand the business package offers two paid versions, plus and professional.
- Their software is capable of attracting customers from all around the world because they offer a free version.
INNOVATION
Innovation
- Unity technologies is known in the industry as a rapid game development software. Their innovation is a game engine that renders 2D and 3D games.
- During the latest years Unity introduced their technology to the movie, automotive, architecture, engineering, construction and other industries.
- When it comes to creating the best game developing engines there aren't many companies who can compare to the technology that Unity offers.
MISSIONS, VISIONS & GOALS
Goals
- Unity technologies' wide known mission: "Democratize game development and enable everyone to create rich interactive content."
- The company's vision revolves around delivering and providing a freemium pricing model that allows users to create, operate and monetize their games.
- Unity technology values:
- Health insurance
- Employee stock options
- Pension plans
- Vacations and personal days
HIERARCHY
MANAGEMENT
Organizational
Structures
Organizational Structure
Departments and positions
SECRET OF SUCCESS
Unity technologies' success comes from their goal, to allow everyone to create rich interactive content. Over the years their success grew from the opportunities they served to their customers. The software they offer is drastically more valuable than their competition in terms of price and functionality. On top of the value Unity has a larger community than any of it's competitors which is an upside for the customers using their software. Their values differ from many companies in their field, we can mention the benefits they offer to their employees including retirement plans, holidays and healthcare.
Secret of success
COMPETITION
Competition
ADVANTAGES
Advantages
Unity's advantages come from the facts that:
They offer more versions depending on the users needs.
It allows rapid development time and low system requirements.
Users can create games on their own without a required team.
It is convenient for users that consider making small games.
Their projects perform well on low-powered devices.
It managed to stand out as a fierce competitor in the industry.