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Apple Annual Report
33
Apple's Annual Report
Pranav Thamil &
Shruthi Sriram
03/27/2023
Company Intro
Apple Inc. is a multinational technology company based in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is widely regarded as one of the most innovative companies in the world, known for its iconic products such as the iPhone, iPad, and Mac computers. With a market capitalization of over $2 trillion, Apple is currently one of the largest and most valuable companies in the world.
Company
Intro
Financial Statements
Financial Statements
Ratios
Apple's current ratio as of December 31, 2022 was 0.88.
- This shows that for every $1 of current liabilities, the firm has $0.88 of current assets.
- This shows that the value of Apple's assets is less than its current liabilities.
Apple's acid test ratio as of December 31, 2022 was 0.82.
- This shows that for every $1 current liabilities, Apple has $0.82 assets of current assets less stock.
- This shows that Apple's current assets are worth less than the company's short term liabilities and that they do not have enough cash to pay their immediate liabilities.
Growth
Fixed Assets: The value of Apple's fixed assets has increased from 2021 with a value of $216,166 to $217,350 in 2022. This led to an increase in the value of the net fixed assets $204,882 to $206,246.
Current Assets:The value of the total current assets also increased with a value of $134,836 in 2021 to $135,405 in 2022.
Current Liabilities: Apple's total liabilies also went up from 2021 to 2022 which shows that they have an increased amount of debt resulting in a lower revenue
Net current assets: Working Capital assets decreased, which makes sense given that they had a lot more liabilities
Growth
Quantative Data about Net Sales around the World
Net
Sales
Strategy
Reccomendations
Apple should pursue a strategy of increasing their product prices to accomplish the goal of achieving a greater net profit and assets in order to sufficiently pay off their lliabilities. This strategy would work because customers would still be willing to pay a high price due to the brand's high reputation that is constantly attracting consumers from all around the world. This would help Apple increase their assets and secure their position to meet the expenses of their liabilities.