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Slanted Language

Presented by PERSON for COMPANY

Labeling

The use of a highly connotative word or phrase to name or describe a subject or action.

Labeling

"LOADED LANGUAGE"

Euphamism

Using a positive connotation for something that may be negative

Euphamism

Example

The man is a "sanitation engineer"

Example

Reality: He was a garbage collector.

Dysphemism

Using a negative connotation for something that may be positive

Dysphemism

Example

The boy was a playground terrorist.

Example

Reality: He was a bully.

Rhetorical Analogy

The use of a figurative comparison (Simile/metaphor) to convey a positove or negative feeling towards the subject.

Rhetorical Analogy

Example

Sarah Palin was a pitbull with lipstick.

Example

Rhetorical Definition

  • The use of emotionaly charged language to express or elicit an attitude about something.

  • It causes people go for or against a particupar topic.

Rhetorical Definition

Example

Calling the death penatly "Government approved murder"

How would this make you feel about the death pentaly if it is worded that way?

Example

Rhetorical explanation

Expressing an opinion as it it were fact, using biased language.

Rhetorical explanation

Examples

Saying someone "didn't have the guts to fight back." is a negative explanation of an event.

Saying some "took the high road instead of taking a swing." is a positive explanation of an event.

Innuendo

  • The use of language to imply something without actually saying it.

  • Making your audience "Read between the lines".

Example

"That guy was being super friendly with that girl who wasn't his girlfriend. You know what I mean?"

Example

Downplayers

  • The use of "qualifier" words or phrases to make someone or something look less important or significant.

  • These words DESCRIBE something in a way which changes its value.

  • Using quotation marks around these words suggest a word is ironic or misleading.

Examples

Saying a car accident was "only a little" accident.

Saying a person is your "so-called" friend.

Saying she got a "degree" online.

Hyperbole

Using an extravegant overstatement , which can work to move the audience to accept the basic claim.

Hyperbole

Example

All the homework from school will be the death of me!

What is the exaggeration?

What is the basic claim?

Example

Truth Surrogates

Hinting that proof exists to support a claim without actually citing that proof.

Fake news!

Examples

Studies show...

According to popular belief...

There is every reason to believe...

Ridicule/sarcasm

Language that makes fun of something in a mocking way. Usually evokes laughter.

Ridicule/sarcasm

Example

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