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Welcome to our B2 Family
Now to him who is able to do immeasurably more than all we ask or imagine, according to his power that is at work within us. Ephesians 3:20
Our Story
Duane Smith (President of B2)
Mission and Vision
Core Values
Core Values
B2 Outlet Stores seeks daily to combine the unique strategies of ministry and business to create positive, transformational outcomes. Team members become family, engaging a creative and grace-filled environment that supports, encourages, and empowers each individual to embrace their full potential in Christ. Customers and organizations served become partners that help advance the mission, ultimately creating a sustainable, global impact whereby individuals and families embrace their world confidently, creatively, and with divine purpose.
B2 Crew
Anatole France
Meet the VET
The Vision Empowerment Team (VET) is the core of B2 outlet stores. They embrace the path God has set before us and use their spiritual guidance to mentor our team in business and in personal growth. They encourage our teams to dream big, spark imagination, and reach beyond their limits.
Vision Empowerment Team (VET)
Matt (Co-Owner)
Duane (Owner)
Jason (CEO)
Steve (COO)
Nick (CFO)
Kurt (Project Manager)
Kathy (CRO)
Ruth (CHRO)
Lauren (CIO)
Kraig (CPO)
Office & Warehouse
Perhaps this is the moment for which you have been created. Esther 4:14
Accounting & Payroll Assistant
Data Administration & Marketing
Marketing
Warehouse Lead
Office &
Warehouse
Logan
Hannah
Rebecca
Katie
Area Team Leads
Robin
Lizzy
Teach me to do Your will, for you are my God; may your good spirit lead me on level ground.
Psalm 143:10
Northern Michigan Teams
Encourage one another and build each other up 1 Thessalonians 5:11
Gaylord
Traverse City
Cadillac
Big Rapids
Ludington
Northern Teams
Susan
Dorothy
Kellie
Elena
Alicia
Elizabeth
Jordan
Stacy
Greater Grand Rapids Teams
A sweet friendship refreshes the soul Proverbs 27:9
Holland
Alpine
Hudsonville
Muskegon
Plainfield
Greater
Grand Rapids
Teams
Teague
Barb
Sierra
Terri
Marie
Standale
Washington
Sylvia
Shellee
Marie
Kaylyn
Southern Michigan Teams
For the body does not consist of one member but of many. 1 Corinthians 12:14
Hastings
Kalamazoo
Battle Creek
Lansing
Coldwater
Southern Michigan
Teams
Theresa
Diane
Zulema
Jessica
Sonja
Eastern Michigan Teams
Rochester Hills
Canton
Seek God's will in all that you do and He will direct your path. Proverbs 3:6
Eastern Michigan Teams
Deon
Angel
Licensee and Other Locations
Kentwood
Wyoming
Shorewood, IL
Tulare, CA
Licensee/Other Locations
Laurie
Rose
Rob
Rosa
For I know the plans I have for you declares the Lord, plans to prosper you and not harm you, plans to give you hope and a future. Jeremiah 29:11
Amanda