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Transcript
The Matrix
Renata Bieniek, Anthony Buske, Sharon Cheung, Brian Nguyen, Michelle Tran
May 6, 2020
Who We Are
The Team
Brian Nguyen
CEO
Sharon Cheung
CFO
Renata Bieniek
Chief of Human Resources
5
Anthony Buske
IT Manager
Michelle Tran
Web Designer
Key Objectives
Objective
- Our Mission
- Porter's 5 Forces
- SWOT Analysis
- Business Strategy
- Project Charter
- IT Integration
Mission Statement
The Matrix strives to captivate its audience by creating a new reality where the players have the power to experience other universes with unlimited possibilities.
Porter's 5 Forces
Porter's 5
SWOT
Strategies
Our Projects
Business
Summer 2020
3 Months of Ads
Perfect Season for Kids
Free TOKENS!
- Grand Opening Special via YELP
Renovate & Replace
Social Media
- 80's Arcade Games w/ New VR
- Cost Efficient
- Positive Image
- FREE
Charter
Project Charter
IT
- 10-50 Pages
- 80 Keyword SEO
- Responsive Design
- Basic Database Integration
- E-Commerce Functionality (Basic)
- Standard CMS
- Goal = $28,000
Time Impementation
Integration
- Start to Launch = 14 Weeks
- 4 Phases
- Discovery Phase (3 Weeks)
- Design Phase (6 Weeks)
- Development Phase (3 Weeks)
- Modification Period (2 Weeks)
- Focusing on Quality Work and Design
- Add an Extra 2-4 Weeks
IT Implementation
Implementation
- Create IT platform that houses a user-friendly interface to increase overall sales and advertising
- Heavily focus on direct sales with consumers (B2C)
- Use of a basic CMS for optimal customization of our content
- Social Media/Social Networks integrated to boost clientele
Scope Statement
Projections
Marketing
Marketing
- Facebook and Instagram Ads
- Increase Recognition
- Attract Customers
- Data Analysis from Targeted Profiles that Match Potential Customers
- Customers that liked VR attractions
- Customers that liked posts
for the up and coming
Oculus
- Budget Costs
- $35,000 for Facebook ads
- $50,000 for Instagram ads
Gantt Chart
Scheduling
Network
Diagram
Network Diagram
User Interface
VR Interface
Pricing
Reservations
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