VAMA VECHE Strategic priorities and smart objectives

STRATEGIC PRIORITIES

STRATEGIC PRIORITIES

SMART OBJECTIVES FOR

ACCESSING FUNDS

Objective 1

Objective 2

SMART OBJECTIVES

ACCESS FUNDS

Obtain funds for increasing transit revenues and becoming a more competitive investment destination, concurrently with protecting the environment, also improve the integrated development for flood protection, landscape management, support economic growth and regional development.

The main goal is to further spur regional cooperation and integration for funding, connecting the important beaches in the region, including the bulgarian ones and with the EU priority, as well as promotion of multimodal infrastructure solutions and modal shift, and reducing the related pollution.

SMART OBJECTIVES FOR

IMPROVING INFRASTRUCTURE

Objective 1

Objective 2

SMART OBJECTIVES

IMPROVE INFRASTRCTURE

The investments will include rehabilitation, electrification, signalling and telecommunication systems, install solar power plants and floating solar photovoltaic for clean energy, modernisation programme and develop smart grids to reduce technical and commercial losses and integrate renewable generation sources

into the system.

Construct a double-track robust

railway network between romanian and bulgarian seasides, build a wastewater plant built with the capacity and the level of treatment required by present demand, a sludge incineration plant, and extend the sewerage network, to deliver significant environmental benefits, improve living standards, and

contribute to the country’s

compliance with

the EU acquis.

SMART OBJECTIVES FOR

INTEGRATING SMART TECH

Objective 1

Objective 2

SMART OBJECTIVES

INTEGRATE SMART TECH

Implement cutting-edge technology

and smart infrastructure along the beaches, broadcast via signs on the mobile app, analytics and machine learning to generate real-time and forecasted insights into the weather conditions, monitors for wave and swell movement, with impact on visitor numbers, safety, access and amenity, also assist professional beach

lifeguards for keeping

people safe.

Digitalisation of the costal region,

with digital solutions contributing to a sustainable, climate-neutral and resource-efficient economy, and better governance and public services to the citizens, support provided for digital skills, e-government, e-procurement and e-health services to make public authorities more transparent and accountable, improve service

delivery for businesses

SMART OBJECTIVES FOR

RECOVERING NATURE

Objective 1

Objective 2

SMART OBJECTIVES

RECOVER NATURE

Allocate romanian funds for the conservation of the most valuable local species and habitats, restoration of significant shores, soil and costal cliffs, establish the framework of regional and sub-regional policies with regard to the recycling process and protection of the water reservoirs, focused on cooling agents on natural basis and reducing

the pollution from the coking

process produced by the

local bussiness

Develop projects with EU funding correspondind to "Nature Segment", a well way to the development of future local environmental policy initiatives and the allocation of structural financial aid, innovative and demonstrative actions for environment, technical and preparatory assistance actions for local authorities to deal with planning and water treatment, also on the conservation of natural habitats and of wild fauna

and flora

SMART OBJECTIVES FOR

DEVELOPING MARKETING

Objective 1

Objective 2

SMART OBJECTIVES

DEVELOP MARKETING

Prioritize important financial support

for the VAMA VECHE official Website and multi-channel SOCIAL MEDIA accounts, like one of the most important marketing project for the resort, with complete information, hotel marketers, mobile friendly user interface and easy booking forms, beautiful aesthetics and an enjoyable user interface, high-quality professional photos and videos,

also offers, its facilities

and so on.

Maintain the brand consistency of a boem location by exposing to the target guests the core message of old traditional VAMA VECHE, stunning visuals and interesting articles, which solidifies the brand recognition, rebuilds trust, loyalty, evokes positive emotions, and differentiates from the others, also make the resort easily searchable by any

direct bookings and specific

audience or previous

guests

SMART OBJECTIVES FOR

PROMOTING TRADITIONS

Objective 1

Objective 2

SMART OBJECTIVES

PROMOTE TRADITIONS

Organize craftsmanship shops for

guests and cultural advices / free guidebooks or tours to add authenticity to their vacation experience, with the help of the hired local staff and tour operators, especially in major businesses such as hotels, also host awareness-raising activities for local communities and offer training and support to local businesses, conducting educational workshops so they can flourish

together

Gain grants for small inns and local guest houses, engage the local administration in sustaining the beach easy food options commerce and other conveniences or facilities that are developing the country traditional habits, lush landscapes, taste romanian flavors, get close to wildlife and visit the artistic atractions, also integrate cultural elements into the hotel environment using local products, decorations and even architecture,

avoid over-commercialization.