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Apple Promotional Mix
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Apple Promotional Mix
Ellen and Alyx
Intro
Intro
We chose Apple because we have many of their products and they are very high quality.
Products
Products
Apple Watch
Desktop Computer
Air Pods
Macbook
iPad
iPhone
Personal Selling
All Apple stores are filled with friendly employees that can help with any problem a customer may have.
Personal Selling
Advertising
Advertising
https://www.youtube.com/watch?v=uqeMa1cZchY
Direct Marketing
Apple uses email marketing extensively to deliver targeted information to its database of millions of existing and prospective customers. These emails are sent to sell products and help customers use products they already own.
Direct Marketing
Sales Promotion
Apple has money back guarantees, lower purchase prices, and rebates. The hands on layout at the stores helps people to trust the quality of the products so the prices are worth the buy.
Sales Promotion
Public Relations and Publicity
Apple has done a lot for the world. They have donated more than $160 million to the Global Fund. They have also supported many other organizations.
Public Relations and Publicity
Conclusion
Apple uses many methods of promotion to sell their products and maintain contact with customers.