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SUGAR COSMETICS
Yashashvi Panchal
SYBFM B
Roll no. 39
About company
Introduction
SUGAR Cosmetics is a cruelty-free makeup
brand that is high on style and higher on
performance.
The brand is inspired by and targeted towards
bold, independent women who refuse to be
stereotyped into roles.
SUGAR Cosmetics was born from a desire to
bridge the gap between providing world-class quality of colour cosmetics and makeup pigments that suit Indian skin tones.
After five years, including one during which a pandemic
occurred, SUGAR expects to end Fiscal Year 21 with a power-play of over
Rs. 150 crores.
SUGAR opened a Shopify store, which it continues to
operate. The firm also released an app in November 2019
that has over 800,000 downloads and a 4.6-star rating
on Android and iOS.
The brand has expanded outside India, having a physical outlet
in Russia and an online presence in the United States.
Sugar Cosmetics' operating income increased by 82 percent in FY20,
from Rs 57.14 crore in FY19 to over Rs 104 crore.
growth
Vineeta Singh is an entrepreneur and a businesswoman from India.
She is the CEO and co-founder of SUGAR Cosmetics, an
Indian cosmetic brand.
The cosmetic company she founded in 2015, alongside
her husband and business partner, Kaushik Mukherjee .
The Mumbai-based startup was making monthly sales of Rs 5 crore to Rs 10 crore by January 2020, and had a revenue target of Rs 200 crore this year.
Sugar Cosmetics came up with just two products. Since then, the company has grown to 450 stock-keeping
units.
startup
Startup Name- SUGAR Cosmetics
Also Known As - Vellvette Lifestyle, Vellvette
Headquarters - Mumbai, Maharashtra, India
Industry- Beauty, E-commerce, Brand Marketing, Cosmetics
Founders- Kaushik Mukherjee and Vineeta Singh
Current CEO- Vineeta Singh
Website- www.sugarcosmetics.com
highlights
Competitors of Sugar cosmetics are Purple.com, WOW skin, Lakme, Nykaa , Mamaearth , Plum, Mac , Lotusherbals , Lorealparis , Revlon, etc
Competitors and swot analysis
Swot analysis of sugar cosmetics
OPPORTUNITY
STRENGHTS
- High quality makeup products with high colour payoff and long lasting
- Easy application
- Large target audience
- Online as well as offline presence
- Increase online/offline sale through digital marketing
- Collaboration with high end influencers and celebrities
- Launch wider product range
SWOT ANALYSIS
THREATS
WEAKNESS
- Low recognition
- Average promotional strategies used on digital media
- No celebrity endorsement
- Competitors have strong social media strategies
- Owing to change in trends, products get outdated
- Competitors launch the same products at lower price range
@trysugar
@SUGAR Cosmestics
Social
Media
@trySUGAR