7
An Employer Brand is Only as Strong as Its Voice
Typical Brand XYZ
AUDIENCE PROFILES
Your most important audience.
OFTEN
FORGOTTEN
The Entrepreneur
The Expert
The Explorer
The Team
Linda Aldred
How to activate your
most important audience?
The Process
Employer Branding
SENIOR VICE PRESIDENT
CHIEF HUMAN RESOURCE OFFICER
TEXAS CHILDREN'S HOSPITAL
14 pages
400+ videos
500+ blog posts
14.9 Million+
WEBPAGE VIEWS
3 Million+
UNIQUE USERS
This isn't a project,
RETENTION
INFLUENCE
RECRUITMENT
it's a philosophy.
PAGES VISITORS SPEND THE MOST TIME ON:
“Our Mission” AND
“How We Thrive”
It's working because it's never ending.
The Team can no longer
be forgotten
The Catalyst?
Texas
Children’s
Hospital
Especially today.
OUR PEOPLE.
~16,000
FACULTY AND STAFF
16% Growth
FROM FY17-FY19
Ranked
#3 Best
Children's
Hospital
Only 20% of a company's actual value is reflected in the
balance sheet.
The 80% is being attributed to intangibles; a few being
Human capital, unrecognized brand name values,
carbon efficiency, and culture.
66%
81%
Partnering
with Disney
FEMALE
ETHNICALLY
DIVERSE
Thank you.
BY U.S. NEWS&WORLD REPORT
TO REINVENT THE PATIENT AND FAMILY EXPERIENCE
4,600,000+
PATIENT ENCOUNTERS EACH YEAR
Linda Aldred
SENIOR VICE PRESIDENT
CHIEF HUMAN RESOURCE OFFICER
TEXAS CHILDREN'S HOSPITAL
Define
You do it or someone else will.
Define
Share
Need creates jobs.
Culture creates careers.
Share
Reinforce
Onboard early.
Empower consistently.
Reinforce
Activate
Create something different.
Ignite others to connect.
Activate
Establish a content rich social force where candidate engagement is driven and deliberate.