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An Employer Brand is Only as Strong as Its Voice

Typical Brand XYZ

AUDIENCE PROFILES

Your most important audience.

OFTEN

FORGOTTEN

The Entrepreneur

The Expert

The Explorer

The Team

Linda Aldred

How to activate your

most important audience?

The Process

Employer Branding

SENIOR VICE PRESIDENT

CHIEF HUMAN RESOURCE OFFICER

TEXAS CHILDREN'S HOSPITAL

14 pages

400+ videos

500+ blog posts

14.9 Million+

WEBPAGE VIEWS

3 Million+

UNIQUE USERS

This isn't a project,

RETENTION

INFLUENCE

RECRUITMENT

it's a philosophy.

PAGES VISITORS SPEND THE MOST TIME ON:

“Our Mission” AND

“How We Thrive”

It's working because it's never ending.

The Team can no longer

be forgotten

The Catalyst?

Texas

Children’s

Hospital

Especially today.

OUR PEOPLE.

~16,000

FACULTY AND STAFF

16% Growth

FROM FY17-FY19

Ranked

#3 Best

Children's

Hospital

Only 20% of a company's actual value is reflected in the

balance sheet.

The 80% is being attributed to intangibles; a few being

Human capital, unrecognized brand name values,

carbon efficiency, and culture.

66%

81%

Partnering

with Disney

FEMALE

ETHNICALLY

DIVERSE

Thank you.

BY U.S. NEWS&WORLD REPORT

TO REINVENT THE PATIENT AND FAMILY EXPERIENCE

4,600,000+

PATIENT ENCOUNTERS EACH YEAR

Linda Aldred

SENIOR VICE PRESIDENT

CHIEF HUMAN RESOURCE OFFICER

TEXAS CHILDREN'S HOSPITAL

Define

You do it or someone else will.

Define

Share

Need creates jobs.

Culture creates careers.

Share

Reinforce

Onboard early.

Empower consistently.

Reinforce

Activate

Create something different.

Ignite others to connect.

Activate

Establish a content rich social force where candidate engagement is driven and deliberate.

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