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S1 Introduction

SUBTITLE

Course objectives

Translate science into concrete business application

Translate science into concrete busine...

Experience business planning

Invention, innovation, Business creation

Forms of commercialization

Push & Pull

the business plan

b.p. Quotes

b.p. users

Investors

Partners

Suppliers, new hires, strategic partners.

Partners

Entrepreneurs

About b.p.

A convincing story must be told

A work in progress - constant updating - working backwards

Thorough research is needed

Critical review is helpfull

About b.p.

b.p. types

Type depending on target audience. Know your target audience.

b.p. types

Mini-b.p.

dehydrated b.p.

standard b.p.

full b.p.

b.p. structure

Executive summary

Articulate basics

Enthusiastic tone

Muy importante (first impression)

Venture opportunity

The problem

The solution

Value-add compared to current solutions

Market and customer

Demonstrate market

Identify relevant market segment

Demonstrate willing customers

Basis for sales projections

Industry and competition

Competitive advantage

Technology & operations strenghts & weaknesse

position in competetive landscape

label competitors

Management & team

May be as important as idea to investors.

Capability gaps.

IPR

IP development in the firm

Exclusivity

Freedom to operate

Sales, marketing, & distribution

Critical decision makers

Marketing channels & sales channels

Regulatory issues

Financial projections

Financing needs

Long-term revenue potential

Financial projections

Milestones & exit options

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