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LASWELL'S COMMUNICATION MODEL
5
Lasswell's Communication
Model
-Laswell's Communication Model provides a foundational understanding of communication.
-Despite its limitations,it remains a useful tool for analyzing communication process.
-By considering the five W's,we can gain insights into the sender,message,channel,receiver and effects of communication.
WHO
(SENDER)
SAYS WHAT
(MESSAGE)
CHANNEL
(MEDIUM)
Introduction
TO WHOM
(RECEIVER)
WITH WHAT EFFECT
(FEEDBACK)
5/14/23
Communication is a vital process in our daily lives,and understanding its components is essential.
CRITICISM
-lasswells model oversimplifies communication by focusing on only the sender's perspective.
-it doesn't account for feedback or the dynamic nature of communication.
2
Focuses on answering the fundamental questions of communication.
1
4
3
-One of the first and most influential model of Communication.
Developed in 1948 by HAROLD LASSWELL.
THE FIVE W'S ;
-Who?
-Says What
-In which Channel
-To Whom
-With what Effect?
Often represented as the 'Five W's' model.
Application of Lasswell's Model
HAROLD LASSWELL
-an american political scientist.
-used in various fields such as political science,journalism,marketing,etc.
-helps analyze and understand communication campaigns ,media,messages and propaganda.
THE FIVE W's
1.WHO?
-refers to the sender or source of the communication.
-the person or entity initiating the message.
2.SAYS WHAT
-refers to the content or message being communicated.
-the information,idea,or emotion conveyed by the sender.
HAROLD LASSWELL
-developed a communication model that help us understand the key elements involved .
3.IN WHICH CHANNEL?
refers to nthe medium/channel through which message is transmitted.
-can include various forms such as face-to-face,written,electronic,etc.
5.WITH WHAT EFFECT?
-refers to the impact or result of the communication .
-evaluates whether the intended effect of the message is achieved.
4.TO WHOM
-refers to the receiver or audience of the communication.
-the person or group for whom the message is intended.
KEY
CONCEPTS
Presenter;
-Kimgee P.
Gup-ay
-Communication Process;Lasswell's model outlines the basic elements involved in any communication process.
-Linear Model;it represents communication as a one-way flow from the sender to the receiver.
LASSWELLS COMMUNICATION MODEL help us to understand the sender,message,channel,receiver and effects of communication.
By considering these five components,we can analyze and evaluate the effectiveness of communication process in various contexts.