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OTYCA VERÃO
Johnny Fly Co.
Johnny Fly
Overview
- Founded in 2012
- Uniqueness and eco-friendly aspect
- Centered in an exceptional location
- Although Johnny Fly has done exceptionally well with online brand presence we feel that we can continue the success through a couple of new objectives.
Visionary Marketing
Strategic Plan
- Johnny Fly more accessible to mobile users
- increase the brand awareness of Johnny Fly.
- Improve the brand reputation.
Strategy
Month By Month
Layout of the Plan
Each month represents each objective we will accomplish:
Customization and Rewards program
Month 4
- new feature
- attracts new customers
- personalized helps build loyalty
Month 5
- Groupon and Living Social coupons will be released
- They keep customers coming back
- Helps also introduce our customers to another part of our company in leather bags.
Measurements for success
- Increase in sales
- Increase in followers (on Instagram)
- as well as more likes and comments
- Increase in both mobile and PC visits
- Increase mobile purchases