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McDonalds : Treasure Box of Theories

What pops up in your mind?

Golden Arch Theory

: Conflict prevention

Warm Up

  • Big Mc
  • Ronald

McDonalds Theory

  • Big Mc Song
  • Happy Meal

Mc Franchise = No War

Thomas Friedman :

No two countries with a McDonald's have war since opening the McDonald's franchise.

ever gone to

Golden Arch

  • Their marriage has gone to ~

Let's Think

  • Price of the Mc hamburger.
  • Where does Mc franchise open?

Clues

  • To start a war what do we need?

What is Golden Arch Theory?

Analysis

Pictures

45

Chart

30

2

0

Focus on the correlation

McDonalds franchise ≠ deterrent to war

caution

enough middle class to run MC = deterrent to war

A : Hey it's almost lunch let's go grab a bite.

B : Anything on your mind?

C : ......

A : I was hoping you would tell hot place.

B : Seriously?

(discussion stops)

B : If anyone don't have any suggestion let's

hit the McDonalds.

(Ice Breaks)

McDonald Theory

Useful Expressions

Expressions

  • Grab a bite

  • Anything on your mind

  • let's hit the ~

  • Ice breaks

ㅡMcDonalds Theory

Analysis

  • When we’re trying to decide what to eat for lunch and no one has any ideas. I recommend McDonald’s.

  • An interesting thing happens. Suddenly better lunch suggestions emerge.

  • It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started.

  • The McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones.
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