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NEW GENERATIONS

New

Generations

Baby Boomers have different preferences than the preceding generation, and the same applies to Generation X and Millennials.

But, if you’re ready to feel really old, here’s what you need to know about how to appeal to Gen Z and Gen Alpha.

This means that the oldest members of this generation are in college, just graduating, or just entering the workforce.

GENERATION Z

Generation Z

Gen Z are people born from the mid-1990s to the mid-2000s.

More specifically, they are today’s teenagers and young adults (early 20s).

GEN ALPHA

Generation

Alpha

Gen Alpha have birth dates starting in 2010, most of this generation are still in wearing diapers, learning to walk, or have yet to be born.

The oldest in the group is about nine years old.

Here are a few ways that can make brands stay authentic in front of the new generations:

BE AUTHENTIC

55%

of Gen Z

Be

Authentic

Both Gen Z and Gen Alpha care deeply about the world. They are acutely aware of the problems that face society today.

choose brands that are socially responsible and eco-friendly.

see personalization of the online experience as vital to success.

Personalize the

WEB EXPERIENCE

Experience

And this is particularly the case when it comes to appealing to

younger audiences.

94%

of Marketers

Use Social Media to

BOOST ENGAGEMENT

Boost

Engagement

One of the things you should do is make it easy for your site’s visitors to share your brand and content by placing social media links on your web.

Major brands are experimenting with ways to reach younger audiences on social media platforms.

should be able to simplify

the shopping experience for

these customers.

Simplify the Shopping

EXPERIENCE

Simplify

While Gen Z and Gen Alpha aren’t lazy by any means, they have no desire to do things that technology should be able to take care of easily.

Here are some suggestions to make privacy a brand opportunity:

88%

66%

PRIVACY

of Gen Z believes that protecting privacy

is “important.”

of Young Users feel comfortable sharing personal data with brands they trust.

Privacy

Even as you personalize online experiences for young users, it’s vital that you highlight your commitment to privacy protection.

They want to know that their information is being protected and securely stored.

Ensure that you are using strong encryption on your website, and include a clear Privacy Policy.

They are incredibly tech-savvy, and often influence the buying behavior of their millennial parents.

TECHNOLOGY

Technology

A majority of these children aren’t growing up with traditional “toys,” but rather have stared at digital screens since birth.

These “kidfluencers” begin pushing brands on social media before they can walk, and their peers take notice.

INFLUENCER

Influencer

Members of Gen Alpha themselves have become some of the strongest advocates for brands, through influencer marketing.

If your brand hasn’t begun thinking about how to attract and build loyalty with this group, and its predecessors, it’s time to start.

THEIR LIFE

Their Life

According to research released by Grant Thornton, Gen Alphas are expected to have the longest life expectancies in history, be the most educated, and the most wealthy.