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Theresian - Proposed Marketing Projects
THERESIAN
PROPOSED MARKETING PROJECTS
Prepared by: Kris Roxas - Aliento
05-20-19
AGENDA
AGENDA
01.
Review current Marketing Strategies and Tools
02.
Explore other possible marketing projects
03.
Create a timeline for the marketing projects
CURRENT
What we have now
For both STSN & CSTA:
CURRENT
- Flyers & tarpaulins
- Promotions & Discounts
- Attendance to Career Orientations
- Open house
WHAT WE CAN ADD
OTHER
MARKETING PROJECTS
There are other marketing strategies that we can try/ re-try, in-order to attract more clients and increase the current population of the school
PROPOSED
MARKETING
PROJECTS
Re-Launching of
Theresian Social Media Official Pages
SOCIAL
MEDIA
OLD ACCOUNTS
OLD ACCOUNTS
NEW ACCOUNT
EVENTS
- Correct & Reviewed Posts
- Vibrant Theme
- Updated Information
- Daily INTERESTING POSTS
- Interactive Sections
- Boost Ready
- Updated Contact Numbers
- Visible Map
- Quick Inquiry Reply
OUT OF CAMPUS DISTRIBUTION OF FLYERS
MARKETING
STRATEGIES
MARKET
Pre-school to Grade School - 30 mins.
Junior HS to Senior HS - 45 mins. - 1 hr
College - 1 hr. to 2 hrs.
WHAT TO DO?
MARKETING MATERIALS
THERESIAN AMBASSADOR
THERESIAN AMBASSADOR
REPRESENT
PROMOTE
DEVELOP
RECRUIT
EXPOSURE & TRAININGS
PARTIAL INCENTIVE SCHOLARSHIP
THERESIAN ALUMI ASSOCIATION (TAA)
TAA
GOALS
The Theresian Alumni Organization aims to...
A. unite the graduates of STSN
B. create a Profiling Document of the Graduates of STSN
C. allow the Alumni Association members to help develop the Theresian Community
D. give the STSN Alumni the chance to giveback to their Alma Mater
INITIAL PROJECTS
#AngKwentongTheresianKo: A social media campaign
Balik SIGLAKAS: TAA Sports League
The Theresian Powerhouse: Model Graduates and Their Success Stories (Book Launch)
NOSTALGIA: The Theresian
Grand Alumni Homecoming
INTER-SCHOOL EVENTS
INTER-SCHOOL SEMINARS, TRAININGS, WORKSHOPS & COMPETITIONS
- Income Generating
- Compliance to Accreditation Requirements
- Marketing Technique
Inter-school
Academic Decathlon
AUG.
FEB - MARCH
SEPT.
Leadership Training - Workshop
- Student Government Officers & Advisers
- Club & Organization Officers & Moderators