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Red Bull - Business Ecosystem Map
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Red Bull
Business Ecosystem Map
Core Business
Core contributors
Core contributors
Chalem Yoovidhya
Dietrich Mateschitz = director
Distribution channels
Distribution channels
Supermarkets (Carrefour, Casino, etc.)
Our website
Nearby stores
Restaurant / bars
Events
Direct suppliers
Direct suppliers
Extended enterprise
Direct customers
Direct customers
Sportsmen
Supermarkets
Wholesaler
Customers of our customers
Customers of our customers
The customers of our customers are the customers of supermarkets or nearby stores. That means young people in priority
Standard bodies
Standard bodies
EFSA : European Food Safety Authority
They manage the reglementations about the ingredients and composition of drinks, the consumption (of children for example), informations for customers, etc...
Suppliers of complementary products
Suppliers of complementary products
Productors of caps, jackets, sportive equipments, etc...
Business Ecosystem
Investors
Investors
Dietrich Mateschitz & Chalem Yoovidhya are the principal investors and shareholders.
Chalem Yoovidhya has around 51% of the company.
Dietrisch Mateschitz has around 49% of the company.
Government agencies & other regulatory bodies
Government agencies & other regulatory bodies
In France, ANSES agency (National agency of sanitary security, food and environment)
Labour unions
Labour unions
The association "Boissons Energisantes France"
It is a professional association that helps us to better know the ingredients in the products, their production, etc...
Other stakeholders
Other stakeholders
- Extreme sportsmen
- Events organizers
Felix Baumgartner
Red Bull event
Competing organizations
Competing organizations
The other energy drinks brands all want to take the biggest market share possible (ex : Dark Dog, Monster, Burn, Rockstar, etc...).
But we need to consider the fresh drinks brands too, because a lot of customers will prefer to by a soda than a energy drink.