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Landmark 24 - Month 7
1
Online Display Campaign
Month 7 Insights
Insights
Targeted Online
Display Campaign
October 18th through November 17th
Data Overview
Month 7 Data
We were able to serve the full allotment this period plus nearly an extra 2,000 free of charge!
Big Picture Data
531,991
669
0.13%
How many times your ads were clicked on this month!
Impressions Won
Total Clicks
Click-Through Rate
An excellent CTR for the past 4 weeks - an increase even with the larger ad volume!
Performance by Tactic
Curated Audience Targeting
Imps. Won
440,097
Total Clicks
446
CTR
.10%
Ad Click Retargeting
Targeting Tactics
Total Clicks
212
CTR
.28%
Imps. Won
75,212
Website Retargeting
Total Clicks
11
Imps. Won
16,682
CTR
.07%
Curated Audience Overview
Top Curated Audiences
Datonics - Moving & Relocation
Alliant - Social Buying/Selling Homes
Claritas - Planning to Move
eXelate - House and Apt. Buyers
Dstillery - Home Buyers
Epsilon - Home Purchase Intenders
Performance by Device
Imps. Won 69,400
Imps. Won
458,136
Imps. Won = 4,455
Device Data
Clicks = 0
Clicks
506
Clicks
163
CTR = -
CTR
.11%
CTR
.19%
Desktop is solely focused on retargeting tactics to give full device exposure
Geo Insights
Geo Report
The heat map on the right shows the volume of impressions served through our Curated Audience into SE Georgia. This illustrates 82.7% of all ads served this period.
A total of 526,603 (98.99%) ads were served in this area and around Georgia this period. The remaining 5,388 were served in Florida (0.9%) and South Carolina (0.1%) through retargeting tactics.
October Ad Set
320x50 (mobile)
Imps. = 107,349
Clicks = 128
300x50 (mobile)
Imps. = 23,793
Clicks = 23
160x600
Imps. = 279
Clicks = 0
Ad Performance
300x250
Imps. = 25,132
Clicks = 19
728x90
Imps. = 24,370
Clicks = 63
Data from active period of Oct 18 - Oct 31
Sizing is approximate
November Ad Set
320x50 (mobile)
Imps. = 213,265
Clicks = 266
300x50 (mobile)
Imps. = 44,721
Clicks = 38
160x600
Imps. = 653
Clicks = 1
300x250
Imps. = 47,663
Clicks = 30
728x90
Imps. = 44,766
Clicks = 101
Ran from Nov. 1st - present
Sizing is approximate