CCT109 - Tutorial 106 (Tutorial Nine)

Agenda

• Keywords | Flew and Smith (Chapter 8)
• 5 Page Paper | Due Nov. 28th, Thursday
• Research Guide

Global Knowledge Economy

The global knowledge economy arose from the convergence of interconnected developments:

• Ubiquity of New Media & Globally Networked ICTs
• Ongoing and Complex Process of Globalization
• Knowledge as a Tool for Wealth Creation

Global Knowledge Economy

• “Ideas and intangible assets are potentially more valuable than tangible physical assets.” (p.231), because of

○ A growing diversity of knowledge sources

○ Acceleration of knowledge diffusion

○ Codification and knowledge-management

○ Knowledge sharing and collaboration

E-Commerce

Can take many forms depending on the degree of digitization of

1) the product of service sold

2) the transaction process

3) the nature of delivery agent & intermediary

Which one counts as a pure e-commerce:

Buying a book from Amazon or buying a song from iTunes?

Traditional Distribution

Disintermediation

Reintermediation

E-commerce has significantly changed the distribution channels of industries. (p.236)

Innovator's Dilemma

Term coined by Clayton Christensen (1997, 2003) later popularized by Steve Jobs. Based on diffusion of innovation model (Rogers, 2003) and technology S-curve (Norman, 1998)

“trap that exists in following two longstanding business orthodoxies: working to your established strengths and listening to your customers” (p.250)

Why some companies fail, others succeed?

They’re trapped by Innovators’ Dilemma: satisfying their clients’ current needs vs. launching new innovations & technologies which will respond to their future needs?

Question: What are some real-world examples of the innovator’s dilemma?

Research Paper Guide

• 5 Pages + Bibliography (2000-2500 words)
• Format: .docx, .doc, or, if you must, .pdf.
• Times New Roman font
• 12 Point font

Naming Conventions

On first page include:

• Title
• Name
• Student #
• TA Name

In the header include:

• Your Name
• Student Number

File title:

• “Last name_CCT109_paper”

Format

Bibliography: minimum of 3 citations, 2 of which are scholarly sources

*This means one of your sources can be a TED talk, Youtube, or another online source.

Sources to help search scholarly papers (It is your job to gauge the authority and

relevance of an article to your topic)

Google Scholar https://scholar.google.com/

Wikipedia https://www.wikipedia.org/

UTM library https://utm.library.utoronto.ca/research/find

Citation style guide

Chicago style guide: (https://www.chicagomanualofstyle.org/tools_citationguide/citationguide-

1.html)

In-text citation:

https://libguides.murdoch.edu.au/Chicago/text

Structure

The research paper is a work of critical substance. It consists of a five-page document

You will be given three research topics to chose from based on the course materials.

Your job is to pick a topic, formulate a hypothesis and organize research material to support your argument. Each section of the research paper needs to be carefully thought out and articulated.

Structure

The research paper is composed of the following aspects:

Statement of argument (250 words)

Example 1 (400 words)

Example 2 (400 words)

Example 3 (400 words)

Conclusion (150 words)

Images and other media documentation

Bibliography

Structure

Statement of argument (250 words): articulate your hypothesis and the type of material you will engage to defend it.

For example: “I will look at the visual economy of Pinterest to compare images of “self-help” versus images of “beauty. I look at this system of images as a way to reflect on how social media participants frame representations of self. I draw on the work of Jenkins, and boyd to frame my critique...”

Give a short description of the 3 examples you will use to support your argument in this opening section.

Structure

Example 1 (400 words) Discuss the nature of the evidence you engage to support your argument. For example, you might use a social science/media studies ar ticle todiscuss the effects of social media on self-image.

Example 2 (400 words)

Example 3 (400 words)

Structure

Conclusion (150 words)

Images and other media documentation: Feel free to include images, graphs, charts, or other forms of data visualization in your paper.

Bibliographic reference for the project: minimum of 3 citations, 2 of which are scholarly sources,

Practice

Write an outline on one of these three topics:

• Knowledge Economy and Social Media
• Privacy and Video Games
• Technology and Race

Deliverables:

• An outline of an essay following the structure given today.

Statement of argument

Example 1

Example 2

Example 3

Conclusion

Images and other media documentation

Bibliography