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Landmark 24 - Month 1
1
Online Display Campaign
Month 1 Insights
Insights
Targeted Online
Display Campaign
April 18th through May 17th
Data Overview
Month 1 Data
We were able to serve nearly 1,000 extra ads on your behalf!
Big Picture Data
350,991
435
0.12%
How many times your ads were clicked on this month!
Impressions Won
Total Clicks
Click-Through Rate
A solid awareness CTR well above the national average!
Performance by Tactic
Curated Audience Targeting
Imps. Won
296,243
Total Clicks
332
CTR
.11%
Website Retargeting
Targeting Tactics
Imps. Won
23,488
Total Clicks
24
CTR
.10%
Ad Click Retargeting
Total Clicks
79
Imps. Won
31,260
CTR
.25%
Curated Audience Overview
Top Curated Audiences
Datonics - Moving & Relocation
Claritas - Planning to Move
eXelate - House + Apt. Buying
Alliant - Social Buying/Selling Homes
Dtillery - Home Buyers
Dstillery - Real Estate Researchers
Performance by Device
Imps. Won 42,859
Imps. Won
301,355
Imps. Won = 6,780
Device Data
Clicks = 10
Clicks
350
Clicks
75
CTR = .15%
CTR
.12%
CTR
.17%
Desktop is solely focused on retargeting tactics to give full device exposure
Geo Insights
Geo Report
The heat map on the right shows the volume of impressions served through our Curated Audience into SE Georgia. This illustrates 83.7% of all ads served this period.
A total of 345,411 (98.4%) ads were served in this area and around Georgia. The remaining 1.6% were served in Florida (1.5%) and South Carolina (0.1%) through Website Retargeting.
Campaign Ads
320x50 (mobile)
Imps. = 185,591
Clicks = 215
300x50 (mobile)
Imps. = 36,492
Clicks = 44
160x600
Imps. = 1,869
Clicks = 16
Ad Performance
300x250
Imps. = 93,109
Clicks = 97
728x90
Imps. = 33,933
Clicks = 63
.GIF ads may take a moment to load in this report
-Scale is approximate-