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CSI encompasses projects that are external to the normal business activities of a company and not directly for purposes of increasing company profit.
These projects have a strong developmental approach and utilise company resources to benefit and uplift communities and are not primarily driven as marketing initiatives.
To build capacity in our communities. As well as to encourage and support our beneficiaries in becoming self-reliant.
Woolworths is committed to play a role in national effort to support vulnerable in SA.
Together with major sponsorship of the EduPlant programme we, together with ABSA and Engen, assist South African schools win developing permiculture food gardens
Each year Woolworths donates Millions of rands worth of clothes and Surplus food to the underprivileged in SA
1. By becoming a good corporate citizen you can improve your organisation’s competitive edge in terms of attracting and retaining investors, clients and employees.
2. CSI demonstrates the 'heart' of your company and can enhance your credibility.
3. Improve the living conditions of your employees, their families and the communities in which you operate, thereby creating a sense of employee satisfaction and loyalty.
4. Contribute to and support your marketing tools: i.e. brand awareness.
5. Align your company with industry charters: SRI (Social Responsibility Index) and GRI (Global Reporting Index).
6. Stabilise the social and economic environment
7. Generate new business ideas.
8. Generate inquiries about your business operations.
9. Enhance your company’s corporate image and ultimately your Return On Investment.
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Available evidence from both developed and emerging economies indicates an increase in corporate support for community involvement from employees. Although there is as yet little conclusive indication of the reasons for this, factors such as worsening economic circumstances because of the international financial crisis have been cited.
Corporations are under unpre-cedented public scrutiny as a result of recent exposure of corporate greed and mismanagement following the financial meltdown. Astute companies therefore aspire to build their reputations as good corporate citizens, demonstrated through corporate social responsibility action. Under the sustainability banner, this mode of doing business involves accountability to relevant stakeholders and strategic management of practices affecting society and the environment.
For example, strategist Michael Porter and colleagues at Harvard University believe the route to accountable and economically successful business lies in the principle of “shared value”. By this they mean that businesses should reconnect company success to social progress. Porter and colleagues believe that companies must take the lead in bringing business and society back together and that this approach will create shared value for all stakeholders. They emphasise that shared value is not a redistribution approach that requires “sharing” the value already created by firms. Instead, it is about co-operating across sectors to expand the total pool of economic and social value.