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-The Radio helped to introduce new products to Americans across the country.
=The radio helped to spread news and entertainment to different parts of the country unlike ever before.
WHO INVENTED FIRST?
THE BRITISH, THE GERMANS, THE FRENCH...
IT DOES NOT MATTER, AMERICA MADE IT PART OF POP CULTURE....
WHAT IS POP CULTURE?
A ICONIC ITEM HAPPENING THAT ALL AMERICANS KNOW DUE TO MARKETING REGARDLESS OF TIME ....
MICHAEL JORDAN
NINTENDO : MARIO AND LUIGI
COCA-COLA
THE NBA
THE NFL
RONALD MCDONALD
(T&T - WHAT ARE SOME ITEMS THAT YOU CAN THINK OF THAT ARE PART OF POP CULTURE?)
David Sarnoff, steadfast advocate for the concept of broadcast, takes the credit for being the one to make radio a part of American culture.
The Radiola premiered in 1922 and sold for a hefty $75, a price that, with a little financial discipline, every American middle class citizen could afford. The first year, American Marconi, now known as RCA, brought in sales of $11 million, and by the mid 1920s sales crept up to a whopping $60 million.
By 1923, there was a radio in every American household....
What are the benefits of getting news from a radio compared to getting it from a newspaper?
RADIO REQUIRE YOU TO JUST LISTEN AND NOT READ. (EDUCATION GAP)
YOU ONLY PAY FOR A RADIO ONCE...YOU PAY FOR A NEWSPAPER DAILY.
RADIOS CAN CONNECT TO MORE PEOPLE QUICKER.
NEW PRODUCTS FOR NEW WEALTH....J. WALTER THOMPSON COMPANY
THE ONCE MEDICINE was now being featured as a refreshing family drink...part of being an American !
creator of the grilled cheese sandwich (for client Kraft in 1930). MARKETING! WHAT ARE THE BENEFITS OF THE GRILLED CHEESE?
Camel and Lucky Strike began duking it out in a war for the tobacco crown. Radio commecials featured people at fancy parties...benefits of that