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Transcript

Changing the game: Radio (1920s)

Learning Goals

-The Radio helped to introduce new products to Americans across the country.

=The radio helped to spread news and entertainment to different parts of the country unlike ever before.

1

A NEW BEGINNING

THE RADIO:

Introduction

WHO INVENTED FIRST?

THE BRITISH, THE GERMANS, THE FRENCH...

IT DOES NOT MATTER, AMERICA MADE IT PART OF POP CULTURE....

WHAT IS POP CULTURE?

Pop Culture

POP CULTURE

A ICONIC ITEM HAPPENING THAT ALL AMERICANS KNOW DUE TO MARKETING REGARDLESS OF TIME ....

MICHAEL JORDAN

NINTENDO : MARIO AND LUIGI

COCA-COLA

THE NBA

THE NFL

RONALD MCDONALD

(T&T - WHAT ARE SOME ITEMS THAT YOU CAN THINK OF THAT ARE PART OF POP CULTURE?)

Standards

THE RADIO - DAVID SARNOFF

David Sarnoff, steadfast advocate for the concept of broadcast, takes the credit for being the one to make radio a part of American culture.

The Radiola premiered in 1922 and sold for a hefty $75, a price that, with a little financial discipline, every American middle class citizen could afford. The first year, American Marconi, now known as RCA, brought in sales of $11 million, and by the mid 1920s sales crept up to a whopping $60 million.

By 1923, there was a radio in every American household....

What are the benefits of getting news from a radio compared to getting it from a newspaper?

RADIO > NEWSPAPER

RADIO REQUIRE YOU TO JUST LISTEN AND NOT READ. (EDUCATION GAP)

YOU ONLY PAY FOR A RADIO ONCE...YOU PAY FOR A NEWSPAPER DAILY.

RADIOS CAN CONNECT TO MORE PEOPLE QUICKER.

2

NEW ITEMS

Essential understandings

ADVERTISING !!!

NEW PRODUCTS FOR NEW WEALTH....J. WALTER THOMPSON COMPANY

GRILLED CHEESE - KRAFT

CIGARETTES - LUXURY ITEMS

THE MONSTER OF

COKE COLA

THE ONCE MEDICINE was now being featured as a refreshing family drink...part of being an American !

creator of the grilled cheese sandwich (for client Kraft in 1930). MARKETING! WHAT ARE THE BENEFITS OF THE GRILLED CHEESE?

Camel and Lucky Strike began duking it out in a war for the tobacco crown. Radio commecials featured people at fancy parties...benefits of that

MATERIALS

EQUIPMENT

3

MATERIALS &

EQUIPMENT

References

References

PROCEDURE

4

PROCEDURE

Warm-up

activity

Warm-up activity

Step 1

Step 2

ASSESSMENT

5

ASSESSMENT

Assessment activity 1

Assessment activity 1

Assessment activity 2

Assessment activity 2

6

NOTES

Notes

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