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The 6 Sources of Influence

From Influencer: The Power to Change Anything

WHY and HOW

1

WHY

"People don't buy what you do. They buy why you do it."

-Simon Sinek

WHY

How

"Vision (WHY) without action (HOW) is merely a dream.

Action (HOW) without vision (WHY) just passes the time.

Vision (WHY) with action (HOW) can change the world."

- Joel Barker

HOW

Personal Approach

2

Team Approach

3

Structural Approach

4

Fun Changes Behavior

Environmental Change

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