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UNDERSTANDING MASS & COMMUNICATION ASSIGNMENT

Created by: AVIRAL KUMAR

02. 04. 2017.

THE GLOBAL VILLAGE

THE GLOBAL VILLAGE

Content-

May 7-15 Barcelona

CONTENTS

1. What is Global Village?

2. McLuhan and the global village.

3. How the world has become a global village?

4. Consumption of the global media by the world.

5. What global village has brought into this world?

6. Advantages of global village.

7. Disadvantages of global village.

What is global village?

WHAT IS GLOBAL VILLAGE

Global village is a term coined by the legendary media theorist, Marshall McLuhan.

Global village is the idea that people are interconnected by easy travel, mass media and electronic communications globally, and have become a single community.

McLUHAN AND THE GLOBAL VILLAGE

McLUHAN AND GLOBAL VILLAGE

McLuhan was famous for coining the terms, “the medium is the message ” & “the global village”.

He was more famous for his prediction of the “world wide web”, almost thirty years before it was invented.

The term global village, denotes the coming together of the countries of all across the world in one gigantic web of media landscapes.

MARSHALL McLUHAN

HOW THE WORLD HAS BECOME A GLOBAL VILLAGE

It is undoubtedly true that the world today has become a global village. As the world is developing rapidly.

Introduction to prints was the first step taken by Johannes Gutenberg in 1439, and hence print media came into the world.

After print media, television came, which was able to reach large number of audience, as compared to print.

Then, internet came into the developing world and has changed so many things and is still growing.

CONSUMPTION OF THE GLOBAL MEDIA BY THE WORLD

In the 1990s with the liberalization of many countries in the world, the global broadcasters entered countries like India in a big way.

The opening up of the Indian media landscape to foreign channels represented a revolution in the way media is produced and consumed in the country.

Indeed, many Indians were exposed to the West for the first time and the consumption of western lifestyle imagery and consumer choices meant that the aspirational values of Indians went up.

Many African countries were exposed to satelli...

Many African countries were exposed to satellite television around this period for the first time. This resulted in greater awareness among the African people about the situation in the west and relatively comfortable lifestyles that the Westerners enjoyed.

WHAT GLOBAL VILLAGE HAS BROUGHT INTO THIS WORLD

  • Mass communication.
  • Employment.
  • Health care and treatment.
  • Entertainment and social communications.
  • Cultural exchange.
  • Research.
  • News.
  • Business.
  • Education.

ADVANTAGES OF GLOBAL VILLAGE

  • Improvement of transportation and telecommunication.
  • Social media not only helps to communicate to the far distance but it also gives news, information of culture, music, sports etc of the world.
  • Companies are able to do business across the world.
  • Global economy means free trade between countries, this can strengthen political relationship.
  • goods are produced in one country and sold in many countries.

DISADVANTAGES OF GLOBAL VILLAGE

  • It can also lead to unemployment and exploitation.

  • Employees cannot be confident that they have stable job.

  • global trade also creates excessive waste and pollution.

  • people accepting what they read without digging for the truth or questioning sources.

REFERENCES

REFERENCES

  • www.testbig.com
  • www.yourdictionary.com
  • www.managementstudyguide.com
  • www.wikipedia.com
  • www.marshallmcluhan.com/blog

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