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Personal Marketing PLAN

July 15, 2019

Definition

Personal Marketing Plan : helps you decide how to allocate your personal resources over a given period of time.

You use this to determine : where you want your practice to go and how you will get there.

Overview

Questions

Questions

  • What is my current situation?
  • What's my Why?
  • Where do I want to go?
  • How should I get there?
  • Who or what is going to get me there?
  • How much will I need to spend/or what budget will I need?
  • Why did I or did I not do what I set out to do?

Wegner's personal marketing plan

Example

BD Exchange

personal marketing plan

strategy

Mission Statement

Mission/Vision Statement

Your activities

your products

your customers

Who are you?

What do you want to be known for?

Current marketing

What kind of career do you want?

What does success look like?

SWOT

Objectives

Objectives

Product

Strategies and Tactics

Public Relations Activities

Community Involvement

Strategies & Tactics

Promotion

Marketing

Action Plan

Action Plan

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