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STEEP/PEST ANALYSIS
4
SETTING UP OUR RESTAURANT
STEEP ANALYSIS
Economic Principles
STEEP is a business tool that analyses
different factors to keep in mind before setting up any business:
the Social, Technological, Economic, Environmental and Political/legal aspects that can affect the competitiveness of that business.
Social
Cultural background of the customers
Percentage of the population in different income categories
Birth and death rates.
Social
Subtopic 1
Subtopic 2
Technological
Patents
Research and development budgets.
Technological change
Bandwidth capacity
Text
Budg
Pictures
ECONOMIC
Rate of economic growth
Inflation rate
Exchange rate
Interest rate
Topic 4
Map
Chart
ENVIRONMENTAL
Air and water quality
Environmental regulation
Sources of energy
Topic 5
Timeline
2019
POLITICAL/LEGAL
Topic 6
Policies of political parties
Activism of government agencies
Lobbying
Public opinion
Terrorism