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Digital Media Terminology

App

is short for application, a program that runs inside another service.

App

Banner ad

Web advert, normally found at the top of a page.

Banner ad

Blog

An online commentary or diary often written by individuals about hobbies or areas of specialist interest. Blogs commonly allow comments below.

Blog

Blogger

Blogger

A person who writes a blog.

Browser

A piece of software that allows users to view internet pages. e.g. Firefox, Internet Explorer and Safari.

Clickthrough

When a reader clicks on an advert and is redirected to a new page.

Clickthrough

Clickthrough

Hyperlink

A link that redirects the user to another web page.

Hyperlink

FAQ

Acronym for Frequently Asked Questions. A reference document created for particular topic or group that answers to common beginners' questions.

FAQ

Flash

A program used to display design-heavy, animated content.

Flash

Forum

A topically-focused discussion group or area.

Forum

Multimedia

Term used to describe a range of different delivery formats such as video, audio, text and images, often presented simultaneously on the internet.

Multimedia

Podcast

MP3 audio recordings that can automatically download to a user's computer as soon as they are published online.

Podcast

Streaming

Watching or listening to video or audio in real time, rather than downloading files.

Streaming

Spam

To send a message (usually an advertisement) to many discussion groups (bulletin boards, mailing lists, and/or newsgroups), without regard for its topical relevance.

Spam

Tracking

A camera angle used in filming: tracking = moving the camera to follow an actor

Tracking

Thread

A series of postings on a particular topic. Threads can be a series of bulletin board messages (for example, when someone posts a question and others reply with answers or additional queries on the same topic)

Thread

Trailer

Short films or soundtracks advertising a film or programme that will be shown later

Trailer

Activity 3

Fill the gaps with the appropriate term.

Activity

1- ........... is an online diary that allows writing comments below, while ............ is a series of postings on a specific topic.

2- .............. is an audio file that is automatically downloaded, while ............... is watching or listening to a video or an audio in real time.

3- ..................... the ................. to direct you to the advertisement.

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