8
Launch
- 236,243 assets
- 57m values in 75 fields
- 851 active users
- 119,484 asset views
- 10,154 downloads
7
Second
Implementation
5
Implementation
August 2021 -
February 2022
Functionality
basics first
proven functions
Pricing
30% cheaper
Engagement
the sky is the limit > of the shelf
Performance
History
platform response times
building on existing relationship
Support
extensive support
at fingertips
Performance
elaborate checks delivered no issues
Migration
4
Usability
Vendor
Selection
mapping by vendor > mapping by Oxfam
translations order
links metadata
Functionality
cascading fields
external links
bulk approval
Market Analysis
- SaaS
- quick to deploy
- highly rated customer services
- in-house support service
- in budget range
1
Contract
Negotiations
14
3
PQQ
- high-level functional reqs
- experience/financial stability
- level of commitment
- indicative pricing
6
DEMO
- functional requirements (50%)
- system support
- commitment
- experience
- long term viability
RFP
3
5
Succeed
Preparations
- Ethical Guidelines delivered
- Global DAM business case delivered
9
User Requirements
Roadmap
Technical Requirements
6
Use Case
Scenarios
Workflows
- complete platform delivery
- onboarding
- integrations
- platform governance
- project governance
Taxonomy
Project Reset
4
- 8 existing taxonomies + organizational vocabularies
- 75 metadata fields
- +50% controlled vocabulary
- 3 languages
- hundreds of synonyms
- thousands of individual value-based mappings
Resist
1
Fail
- safeguarding scandals rock sector
- GDPR requires major change
- funding & engagement hampered
- opportunities discovered
- Change Plan delivered
- approved by EB
- nothing happens
3
Envision
RISK
Create a shared vision for the future
- multilocational/disciplinary team
- looking beyond the DAM
- examples from peers
COST
>
- spending more money
- no delivery of key functions
- poor engagement upon launch
- no guarantees to performance
2
Discover
Not the usual challenge
Research & show the problem
- team headcount & budgets
- system analytics
- survey with content 'customers'
- organization: network
- content: personal stories
- work: raising voices
Rolling out global DAM at
We are unable to recycle content
across markets & across time.
Oxfam stories are generally used for
+150.000
photos, videos
& stories
stored
across many
platforms
first talk on
unified DAM in
December 2009
organizational
structure
impedes change
How often do you
search for content?
Disparate content management
How easy or difficult do you find that?
What should be
improved?
Lack of access to content
1
2
Business
Case
Ethical Guidelines
https://policy-practice.oxfam.org/resources/ethical-content-guidelines-upholding-the-rights-of-the-people-in-the-pictures-i-620935/
10 THINGS TO PACK
Forget about the contract
Eyes on the provider
(not just the product)
WYSIWYG
It's the process, stupid
Think big, start small
Reference checks
(with the right customers)
Get the vendor to want you
(but not too much)
Take your time
to earn credits
Your choices are half-chance,
so are everyone else's
Document, document
and document again