Conformity Factors

Conformity Factors

Deindividuation

- if an individual is anonymous or they have no social status within that group then they are more likely to absolve themselves of any responsibility for having to provide a correct answer

Deindividuation

Informational Influence

Informational Influence

- type of normative influence

- informational influence involves people conforming because they want to be correct so they look to other whom they believe might have more influence

- when a person is unsure about a situation or lacks expertise, they will conform to a group's behaviour because they assume it is more informed

Normative Influence

- we conform with others because we want to be liked by them

- we assume that our conformity will be valued by them

Normative Influence

Social Loafing

- refers to a person's tendancy to reduce their effort when working in a group as opposed to when working alone

- in terms of conformity when a task requires some effort

- an individual may conform with the majority simply to avoid the effort involved in making a personal judgement

Unanimity

- refers to the complete agreement that group members experience in terms of knowing the answer

- if the majority of unanimous then people experience great pressure to conform

- the larger the dominant group, the more frequently people conformed