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SZIGET FESTIVAL
Marketing Concept
2019
let's be more international.
presented by Karin Hlavacek, Lisa Geier, Alice Schiesser
PRE-MARKETING
PRE-MARKETING
- word of mouth
- social media
Word of Mouth
10€
URL Link
Word of Mouth
Social Media
community
125K
824K
Instagram Challenge
Instagram Challenge
#FLOWERPOWERSZIGET
Instagram Influencer
Influencer Marketing
- ChiarA Ferragni
- Stefanie Giesinger
- LUKE HEMMINGS
- SCOTTY SIRE
15,5m
6,1m
3,4m
2,1m
BUDGET
FACEBOOK-POST
SZIGET Festival Official
postings: Contest
SPOTIFY-PLAYLIST
SPOTIFY
- Billboards
- Pillar Posters
- DIN A1 Posters
- FLYERS
- Magazines
MORE INTERNATIONAL
17
FOTO
Countries
14o
CITIES
FLYER + Condoms GIVE AWAY
FOTO
MAGAZINES
LIFESTYLE
FASHION
FOTO
MUSIC
EVENTS
BUDGET
PRE-MARKETING
PRESENT-MARKETING
- Highlights of the day
- Print, Flyer, Beach Flags
- Sziget App
PRESENT-MARKETING
Highlights of the day
every day a video-review of the day before
- Sziget App
Title
Sziget App
- Highlights of the day
- contest: meet & greet
(by posting the "highlights of the day video" in their feed)
HIGHLIGHTS OF THE DAY
PRINT, FLYER & BEACHFLAGS
- POSTERS/BANNERS
- BEACHFLAGS
- FLYER, STICKERS,BUTTONS
- FLOWERNECKLACE
BUDGET
PRESENT-MARKETING
POST-MARKETING
POST-MARKETING
- Aftermovie/Sziget Pictures
- NewsLetter/Feedback Mail
- Net-Promotor-Score
AFTERMOVIE
online reach
2019
Title
50 k
500 k
1 Million
NEWSLETTER/FEEDBACK MAIL
NET PROMOTOR SCORE:
1. How likely is it that you recommend the Sziget Festival to a friend / colleague?
2.How likely is it that you will come back next year?
3.How happy are you after your time at Sziget?
NPS-CALCULATION
NET-PROMOTOR SCORE
40%
35%
25%
15%
PASSIVES
PromotER
Net Promotor Score
Detractors
Title
BUDGET
POST-MARKETING
MARKETING-BUDGET
BUDGET
Marketing-Budget
MARKETING-BUDGET